Social Media Strategy Development

March, 2023

You want your social media strategy to be goal-driven, something your business can accomplish, and measurable. We got you.

Let’s break your strategic marketing plan into 3 parts: your plans, your goals, and how your metrics are defined.

Your Plans - Examples
~ Want people to know about you
~ Want people to trust you
~ Want to be social
~ Increase customer happiness
~ Get people shopping
~ Sell and sell more

Your Goals
Those plans can now be matched with tangible social media goals.

~ Want people to know about you - That’s called Brand Awareness.
~ Want people to trust you - That’s called Brand Reputation.
~ Want to be social - That’s called Engagement.
~ Increase customer happiness - That’s Customer Service.
~ Get people shopping - Website (or site) Traffic.
~ Sell and sell more - Lead Generation.

Your Metrics
Once your plans are matched with measurable goals, it’s time to pair them with the actual metric to track.

~ Want people to know about you - Brand Awareness - Post reach, Audience growth, Mentions, User-generated content.
~ Want people to trust you - Brand Reputation - Social listening for public opinions.
~ Want to be social - Engagement - Likes, Comments, Shares, Follows, Engagement Rate Calculators.
~ Increase customer happiness - Customer Service - Customer reviews, surveys, returning folks.
~ Get people shopping - Website (or site) Traffic - Website analytics, HTML codes via paid ads, email signups.
~ Sell and sell more - Lead Generation - Collect contact info.

Metric Definitions
~ Reach: # of people who see your content
~ Impressions: # of times people saw your content
~ Audience Growth: # of new followers over a certain time
~ Engagement: # of reactions, comments, shares
~ Click Through Rate (CTR): How often people click a link to access additional info
~ Conversion Rate: How often content starts the sales/signup process
~ Cost Per Click (CPC): $ paid per click

Curious how Yancey Red can help your business develop a social media marketing strategy? If you have any questions about strategy development for your business, send us a note.