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      <image:title>Projects - LinkedIn Social Media Marketing</image:title>
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      <image:title>Projects - LinkedIn Social Media Marketing</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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      <image:title>Projects - LinkedIn Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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      <image:title>Projects - Organic Social Media Marketing in Vermont - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Organic Social Media Marketing in Vermont</image:title>
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      <image:title>Projects - Organic Social Media Marketing in Vermont</image:title>
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      <image:title>Projects - Organic Social Media Marketing in Vermont</image:title>
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      <image:title>Projects - Organic Social Media Marketing in Vermont</image:title>
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      <image:title>Projects - Regional Nonprofit Social Media Management</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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      <image:title>Projects - Regional Nonprofit Social Media Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Regional Nonprofit Social Media Management</image:title>
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      <image:title>Projects - Vermont Social Media Management</image:title>
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      <image:title>Projects - Vermont Social Media Management</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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      <image:title>Projects - Vermont Social Media Management</image:title>
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      <image:title>Projects - Vermont Social Media Management</image:title>
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      <image:title>Projects - Vermont Social Media Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.yanceyred.com/projects/event-campaign-social-media-marketing</loc>
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    <lastmod>2023-01-21</lastmod>
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      <image:title>Projects - Event Campaign Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Event Campaign Management</image:title>
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      <image:title>Projects - Event Campaign Management</image:title>
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      <image:title>Projects - Event Campaign Management</image:title>
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      <image:title>Projects - Event Campaign Management</image:title>
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      <image:title>Projects - Event Campaign Management</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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    <lastmod>2023-01-21</lastmod>
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      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673196582466-ONNI1OEF5LPXSU65PSLP/1_Marketing+Consulting.png</image:loc>
      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
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      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
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      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
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      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
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      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
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      <image:title>Projects - Vermont Social Media Marketing Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Projects - Vermont Social Media Marketing Consulting</image:title>
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    <loc>https://www.yanceyred.com/projects/vermont-social-media-marketing-consulting</loc>
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    <lastmod>2023-01-08</lastmod>
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      <image:title>Projects - Social Media Marketing Strategy</image:title>
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      <image:title>Projects - Social Media Marketing Strategy</image:title>
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      <image:title>Projects - Social Media Marketing Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673192505155-92YKG5ASO9ZSB2KKQRD0/1_Vermont+Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Social Media Marketing Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673192503234-U0CDW1CXHWZL553YJ396/2_Vermont+Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Social Media Marketing Strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/2449465d-c789-407a-980e-a3d945e967d1/Social+Media+Vermont.png</image:loc>
      <image:title>Projects - Social Media Marketing Strategy</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673192617430-PD16ATFE2YVYUY9JVTKH/3_Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Social Media Marketing Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673192617948-GF3C95ZOEHZ6PCJXSFTF/3_Vermont+Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Social Media Marketing Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/f9fbd889-e586-4d4c-9d6c-a017c61fa478/4_Vermont+Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Social Media Marketing Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/organic-social-media-management-for-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672768061126-9B7NLCTO43RFZENDC8J6/1_Yancey+Red+Social+Media.jpg</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672768062297-278N2VY74LEGOBGOFVON/2_Yancey+Red+Social+Media.jpg</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672768070897-X7SEK5JLJ4A325LKMB9R/3_Yancey+Red+Social+Media.jpg</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/17a84c5d-4f4e-454c-92af-319b0643449f/4_Yancey+Red+Social+Media.jpg</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/5c1616cc-5260-4629-976e-184ce17cc2a4/4_Yancey+Red+Social+Media.png</image:loc>
      <image:title>Projects - Curating a Social Media Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672768205847-N2T7G0GY0VT1YHQPAZ6Z/2_Yancey+Red+Social+Media.png</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672768159828-VJZ7VBDZYDR75TEJT1EZ/1_Yancey+Red+Social+Media.png</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672768165085-JBQI8FKQ6UHK09XQ84ZE/3_Yancey+Red+Social+Media.png</image:loc>
      <image:title>Projects - Curating a Social Media Voice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/google-ad-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/7dcc9556-5542-4a03-904a-9db56139b7bd/4_Yancey+Red+Social+Media+Marketing.jpg</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672761476697-PXD277KS2XZ36WB7BRK4/1_Yancey+Red+Social+Media+Marketing.jpg</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672761474754-0FIPTWA2D88A4GWABOVU/2_Yancey+Red+Social+Media+Marketing.jpg</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672761483724-PY2ERM0TSN5ICNBTX7HW/3_Yancey+Red+Social+Media+Marketing.jpg</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672865193851-QJ0U9ZLVQ8Y8JAVQBOLC/Yancey+Red+Portfolio+3.jpg</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672865193798-4H8WM3D3FBG1NS6BRPTV/Yancey+Red+Portfolio+4.jpg</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/f2a65e7a-b365-4950-8aac-b4255fb2251d/4_Yancey+Red+Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Google Ad Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672761579656-M3AG8M9RD3VMOH8LNGC9/3_Yancey+Red+Social+Media+Marketing.png</image:loc>
      <image:title>Projects - Google Ad Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/digital-marketing-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/e5570e7e-1cec-467e-b7dc-bd7faa0f5865/5_Yancey+Red.png</image:loc>
      <image:title>Projects - Organic Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672864943041-DCA42HXI639MYC3SCJCH/Yancey+Red+Portfolio+2.jpg</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672753004577-I7HX8GINR2SXGKC51CN4/2_Yancey+Red.png</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672752889920-AFWOGERNN2RGIQKK8P67/1_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672752889876-TIF33JID8HTKPBVXVR0U/2_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672752901201-US6BF5ED6C4EWKP7FH0O/3_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672753062190-QWGDNKI4J0JA8KL5R1XH/1_Yancey+Red.png</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672753065159-BPLX1F5WJXC1UO07SS0K/4_Yancey+Red.png</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/41f10e36-a093-42c5-9102-f5c94d006dac/4_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Organic Digital Marketing</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/instagram-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650127313923-L5Y8NXOC10DLC5EQODDF/Marketing+on+Social+Media.jpg</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650127097853-5DHCQL3PWXS4HOBNXKPD/Botox+Marketing.jpg</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650127430806-5TIRGVQKWLC75DPKZ5CX/Instagram+Marketing.jpg</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/f9a2c153-dfe3-4e5a-93cc-1e580beb573d/Botox+Instagram+Marketing+Yancey+Red.jpg</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650127619898-XRKZ6QL08COXT3A7FZJT/Facebook+Marketing.png</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650128310567-XG5PI9QFDPHHWWT76ZEX/Paid+Instagram+Ads.jpeg</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650127687357-DT3YE8LR0WF7UNSUPPRV/Instagram+Profile+Optimization.png</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/29cefecd-8c48-496e-8cf4-1f8ff5b40b1c/Botox+paid+Ads.PNG</image:loc>
      <image:title>Projects - Instagram Marketing and Paid Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/fintech-financial-social-media-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650123362195-TQ1PWGLGSG4JUDDQ8OWE/SaaS+Google+Management.png</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650123071877-JYIZ9YHE751SBAZJSGHX/FinTech+Financial+Institution+Social+Media+Marketing+Yancey+Red.png</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650123073261-GANVT3RKRUA6OUTOT1RL/FinTech+Social+Community+Bank+Media+Marketing+Yancey+Red.png</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650122799063-KX27726PKLZP2CJA2PHZ/Social+Media+Marketing+FinTech.jpeg</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650122822497-X7LS7DXAL3RLTL6QYPML/Banking+Dashboard+Social+Media.png</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1650122820252-NEC58T2B2P3RCY9X4B9B/Digital+Banking+Communications+Social+Media+Marketing.jpg</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/c0251d13-3265-41ba-a0f1-b53f8b054ca5/Twitter+Marketing.png</image:loc>
      <image:title>Projects - FinTech Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/f6536e3f-2788-4375-a589-3e2e4edafd30/FinTech+Social+Media.jpeg</image:loc>
      <image:title>Projects - FinTech Social Media Marketing</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/social-media-marketing-vermont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1648198706515-LLH892IZBMMNXCE559B8/Organic+Social+Media+Vermont+Yancey+Red.jpg</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1648198292118-PV563TH1VDTFDXMKEBID/Vermont+Social+Media+Marketing+Yacney+Red+copy+3.jpg</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1648198270726-6XR6Q1EJFCNVXSWN391U/Vermont+Social+Media+Marketing+Yacney+Red+copy.jpg</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1648198275285-VYNA76TUUME8UQ7E1UTD/Vermont+Social+Media+Marketing+Yancey+Red.jpg</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/3f3a89f0-0e39-40b2-94b5-3ac4af164a76/Facebook+Marketing+Vermont+Yancey+Red+Social+Media.png</image:loc>
      <image:title>Projects - Organic Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1648198490113-BN7PC5030YNYS243XVEJ/Social+Media+Marketing+Vermont+Yancey+Red+copy.png</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1648198492741-7IDULAG00CQWJWMWBRZ8/Vermont+Social+Media+Yancey+Red.png</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/414f34f4-13ea-49ee-a9ff-c925624abc66/Vermont+Social+Media+Marketing+Yacney+Red+copy+2.jpg</image:loc>
      <image:title>Projects - Organic Social Media Marketing</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/google-and-facebook-ad-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672421451574-AS1185TMP5IHGKTKDT1N/3_Facebook+Ad+Yancey+Red+1.jpg</image:loc>
      <image:title>Projects - Google and Facebook Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672421451636-HZ7RU41Q5D8VQM78V7GM/4_Facebook+Boost+Yancey+Red+2.jpg</image:loc>
      <image:title>Projects - Google and Facebook Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672421452241-VHP94DZSSKWBGBG8EFZY/Untitled+4.jpg</image:loc>
      <image:title>Projects - Google and Facebook Ad Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/eae1b5a8-ac0a-463d-a40c-f695b9108c3e/5_FB+Ad+Yancey+Red+3.jpg</image:loc>
      <image:title>Projects - Google and Facebook Ad Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Google and Facebook Ad Management</image:title>
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    <image:image>
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      <image:title>Projects - Google and Facebook Ad Management</image:title>
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      <image:title>Projects - Google and Facebook Ad Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Projects - Nonprofit Social Media Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265646817-VTSIRS3NJOV6QRN5ECN6/Facebook+Business+Management+Yancey+Red.png</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265632076-GYVL0YLB9XRNZ05U7SR6/Facebook+Ads+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265664297-6YBM8STMC8MD7MXGUR1E/Facebook+Management+Yancey+Red.png</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265611190-QU0DNRKOSIZ0GZIUHGF0/Facebook+Ads+Yancey+Red.png</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265705562-5YUGDE0788KUTBD8JOSL/Facebook+Paid+Ads+Yancey+Red.png</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265778810-M3R2Z4S22AFLISQEP84K/Facebook+Paid+Ads+Yancey+Red+Social+Media.PNG</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265687392-OLKQ33WFWC2ZITTOUI5G/Facebook+Management+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628265733986-CUPSL1JS58YPAL88TR3K/Facebook+Paid+Ads+Yancey+Red+Social+Media+Agency.PNG</image:loc>
      <image:title>Projects - Increasing Scheduled Appointments through Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2022-12-30</lastmod>
    <image:image>
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      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628264316548-RJO390IFBDTCRKNGVY26/SEO+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628264274039-ILB7F30FCDI6LFQJZ2DI/Instagram+Curation+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628264193107-KDRPXYDG6L38XCFA8ZQJ/Content+Creation+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628264218035-T9TJXJ00Z8GU7BYSZXSK/FB+Feed+Ads+Yancey+Red.png</image:loc>
      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628264336721-J6BOJ6SNLMSKVQ9OO35E/Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - Pairing Candles with Creativity on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.yanceyred.com/projects/2021/8/5/mlm-social-media-for-the-ethical-business-person</loc>
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    <lastmod>2022-12-30</lastmod>
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      <image:title>Projects - MLM Social Media for the Ethical Business Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628263155190-0G53W31W7JDW9NQ5VHO9/Campaign+Production+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - MLM Social Media for the Ethical Business Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628167565766-LA8S841BX7277BHYJQHT/Supplemental+Social+Media+Yancey+Red.jpg</image:loc>
      <image:title>Projects - MLM Social Media for the Ethical Business Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628263196334-FQOOG7JV5AEO7ABY1PHO/Ethical+Audience+Building+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - MLM Social Media for the Ethical Business Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628263176996-5L1E2K2VY3YBNQBS33NF/Content+Creation+and+Management+Yancey+Red+Social+Media+Agency.png</image:loc>
      <image:title>Projects - MLM Social Media for the Ethical Business Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628263264043-77UX7TRJID2T509YQPBA/Visual+Social+Media+Design+Yancey+Red.png</image:loc>
      <image:title>Projects - MLM Social Media for the Ethical Business Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.yanceyred.com/projects/hvac-social-media</loc>
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    <priority>0.5</priority>
    <lastmod>2021-08-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628171827492-WZZJ9N5AH14K97FCUVUD/Google+Ads+Management+Yancey+Red.png</image:loc>
      <image:title>Projects - HVAC Made Interesting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628171846786-0824C214EAR975FCXONY/Google+My+Business+Listing+Management+Yancey+Red.png</image:loc>
      <image:title>Projects - HVAC Made Interesting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - HVAC Made Interesting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628171784732-LON9F0JK78RF4CDWB2E8/Facebook+Ads+Management+Yancey+Red.png</image:loc>
      <image:title>Projects - HVAC Made Interesting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628171745361-ENQXMJ9EMKECTYSAEA18/Facebook+Ads+Content+Creation+Yancey+Red.png</image:loc>
      <image:title>Projects - HVAC Made Interesting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628171866382-1983YKOU0OWCX7SYJO6P/Yancey+Red+Social+Media+Management.png</image:loc>
      <image:title>Projects - HVAC Made Interesting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.yanceyred.com/projects/pinterest-instagram-strategy-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672609089515-YEOEVTE2V4NRDPRTGOGT/1_Yancey+Red+2.jpg</image:loc>
      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
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    <image:image>
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      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672609090353-YOHDR78ESTC47U590TXO/4_Yancey+Red+4.jpg</image:loc>
      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
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    <image:image>
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      <image:title>Projects - Pinterest and Instagram Strategy and Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/146a4c88-3e13-4078-9137-87fda9b921ae/4_Yancey+Red.png</image:loc>
      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672338578987-GAA5B10Q08H1XCT8DRKB/1_Yancey+Red.png</image:loc>
      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
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    <image:image>
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      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672338586055-5BOKU4UIABEOKDVDEU50/3_Yancey+Red.png</image:loc>
      <image:title>Projects - Pinterest and Instagram Strategy and Training</image:title>
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    <loc>https://www.yanceyred.com/projects/2020/5/22/brand-refresh</loc>
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    <priority>0.5</priority>
    <lastmod>2022-12-30</lastmod>
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      <image:title>Projects - Brand Refresh</image:title>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1590165852882-8TZ8ZGXZF1V4TNQDOSL7/Newsletter+Cmapaign.png</image:loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/b12ada13-b79c-4019-b932-c8b8be15e5c6/4_Yacney+Red.png</image:loc>
      <image:title>Projects - Facebook Event Campaign</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/0dadd6da-5867-4605-9d19-7b9e34b06111/2_Yacney+Red+2.jpg</image:loc>
      <image:title>Projects - Facebook Event Campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Projects - Facebook Event Campaign</image:title>
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      <image:title>Projects - Facebook Event Campaign</image:title>
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      <image:title>Projects - Facebook Event Campaign</image:title>
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    <image:image>
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      <image:title>Projects - Facebook Event Campaign</image:title>
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    <loc>https://www.yanceyred.com/projects/paid-social-media-ad-campaign</loc>
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    <lastmod>2023-01-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672335417946-WF6QSN1WHCDSUREOC10M/1_Yancey+Red.jpg</image:loc>
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    <image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672608141397-MYC2P8CSB9Y6G83PJMTF/2_Yancey+Red+2.jpg</image:loc>
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      <image:title>Projects - Facebook Paid Ads</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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    <image:image>
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      <image:title>Projects - Facebook Paid Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-01-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672334533187-0PHO637ZISLSI9B5ZCAS/1_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Digital Marketing</image:title>
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    <image:image>
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      <image:title>Projects - Digital Marketing</image:title>
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      <image:title>Projects - Digital Marketing</image:title>
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      <image:title>Projects - Digital Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/48d70222-b491-4dcd-a8bd-5d566614ffd8/4_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Digital Marketing</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
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  <url>
    <loc>https://www.yanceyred.com/projects/2019/10/12/social-media-workshop-training</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1590154099168-XG6Y1ZU5ND5XA3EQBHMS/Instagram+Organic+Marketing.PNG</image:loc>
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      <image:title>Projects - Social Media Workshop Training</image:title>
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      <image:title>Projects - Social Media Workshop Training</image:title>
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  <url>
    <loc>https://www.yanceyred.com/projects/2019/10/12/social-media-strategy-for-a-new-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570901105208-3HBCP7MGEMP70SCVTLMQ/Screen+Shot+2019-10-12+at+1.23.58+PM.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570901104488-4HE5ZALHLEVAZVCK746Q/Screen+Shot+2019-10-12+at+1.24.04+PM.png</image:loc>
      <image:title>Projects - Social Media Strategy for a New Business</image:title>
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    <image:image>
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      <image:title>Projects - Social Media Strategy for a New Business</image:title>
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    <image:image>
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      <image:title>Projects - Social Media Strategy for a New Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570901122178-6U1QNNS8HTKSYGGV30MF/Screen+Shot+2019-10-12+at+1.24.26+PM.png</image:loc>
      <image:title>Projects - Social Media Strategy for a New Business</image:title>
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  <url>
    <loc>https://www.yanceyred.com/projects/instagram-marketing-a5rps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672436351487-V3WS4UQPWXMDUPY6QLOO/1_Yancey+Red+1.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672436352236-IVHWRXUS5MFH6SCKTECW/3_Yancey+Red+3.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672436351604-P6PHUS4M14OCQEXKFT5U/2_Yancey+Red+2.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/71fb7825-b23b-4283-a8d9-8ab43c564a9f/4_Yancey+Red.JPG</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672333337480-VTYD7LBPEJ6BA1AZ5M5V/1_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672333335598-SPNF661QC2NVZW5IHYLY/2_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672333337405-2P6RZ7Q057I3MK1PVAP0/3_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/376bccec-2cf8-4bf5-a5fc-2994854f531b/4_Yancey+Red+4.jpg</image:loc>
      <image:title>Projects - Facebook and Instagram Strategy Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.yanceyred.com/projects/instagram-marketing-ndpd6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/fe105261-d040-44b7-a9b9-c8ad20e9b14a/4_Twitter+Yancey+Red+2.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672250844040-3FTHDWSSIO6V6Z13OKIU/1_Yancey+Red+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672250866562-4JB7AORRN8GRDRVCLD4B/2_Yancey+Red+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup - test</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672250881114-N66BHMDE04PAMJX34OCO/3_Yancey+Red+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/794718ae-dd37-444f-9f0c-22fd0adf9370/4_Yancey+Red+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672428813952-WLG4QK5BAS4U0YF6JJ7Q/1_IG+Yancey+Red+4.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672428814066-O08Y3GGVT8J6KQ3X4DWG/3_FB+Yancey+Red+3.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672428814747-KXZDI3L0UDA0XFS4G06V/5_Twitter+Yancey+Red+ESA+1.jpg</image:loc>
      <image:title>Projects - Local Social Media Management + Account Cleanup</image:title>
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  <url>
    <loc>https://www.yanceyred.com/projects/lead-generation-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/43051277-235c-4aab-8d18-3e2379ca3ef9/5_Yancey+Red+4.jpg</image:loc>
      <image:title>Projects - Lead Generation Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1cf28098-9b19-45a3-b09a-3cb9105f4b28/4_Yancey+Red.png</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672260355653-SH18WL3GHPD5SPUF6QIO/1_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672260357576-STTIBHE90X1ARBPFMWDJ/2_Yancey+Red.png</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672260358165-K5MOK613OVI8D1DFA0GA/3_Yancey+Red.png</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672435181915-AKV2DZ6H28776VB3WFTA/1_Yancey+Red+FB+1.jpg</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672435181968-6R2NP9OZ66QNQP2YCQ9W/3_Yancey+Red+FB+2.jpg</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672435329745-LBRG2LZF972LN4ZGID2C/4_YR%252BIG%252BPaid%252BAd%252B3.jpg</image:loc>
      <image:title>Projects - Lead Generation Ads</image:title>
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  <url>
    <loc>https://www.yanceyred.com/projects/national-brand-social-media-strategy-vt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672331731615-K9XV6XIPT9C0JY4SUOO7/1_Yancey+Red.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy - old couple Social Media Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672331732181-C74LPYVK7E0NJ6IPHCWL/2_Yancey+Red.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy - Social Media Strategy cat</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672331732479-2NSI39FGX67ZMG1ZEOMW/3_Yancey+Red.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy - drink Social Media Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/747f01ee-06b8-4a6d-a347-14f623be39ee/Social+Media+Strategy+vt+3.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672420240913-2TS6QB47DR6FSCVO9V05/Social+Media+Strategy+vt+1.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672420241125-BACP1MP8QK22W641RNA4/Social+Media+Strategy+vt+2.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672428169400-QGNAV4W274NM2H37FJ74/Social+Media+Strategy+vt+9.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/89ce0898-015f-446b-a006-d6f96f179a11/Social+Media+Strategy.jpg</image:loc>
      <image:title>Projects - National Brand Social Media Strategy</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/lead-generation-facebook-ads-vt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/39b75d73-3240-4614-9b53-f40f585aa881/4_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672330583081-1FQCXX7C06DBKOFLK8TW/1_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads - Lead generation Facebook ads acupuncture</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672330583414-KV6RZOI8NM3DSPO6I7CM/2_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads - Lead generation Facebook ads cups on back</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672330586625-P9ZX3FBUGRW313R325SI/3_Yancey+Red.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads - acupuncture Lead generation Facebook ads</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/f2de7e45-86ac-4fce-b141-1e8ccf9d365f/3_Yancey+Red+4.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672435874030-MCPMZNV61WM1GDLX4CF0/1_Yancey+Red+1.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672435874084-8E54SGX153XNNZY57SIT/2_Yancey+Red+2.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672435874666-15Z41FDHHT3DMYMDU8C0/4_Yancey+Red+3.jpg</image:loc>
      <image:title>Projects - Lead Generation Facebook Ads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/facebook-strategy-for-business-owners-vt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672434519287-BGA1O2VJFB4SNFW7TV0T/2_Yancey+Red+BNI+Facebook+1.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672434519519-FJPFA0T8AR95NYSXHJP3/3_Yancey+Red+BNI+Facebook+2.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672434520164-PHUNT7UO55FQROTZFQMJ/4_Yancey+Red+BNI+Facebook+3.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/b28e4c4a-54a6-4e05-befc-9aea4b342ddf/1_Yancey+Red+BNI+Facebook+4.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672258092217-BGENCH1FP86CDO72CLVI/1_Yancey+Red+BNI.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672258092415-JAEF1U5M6L51PRUN05RR/2_Yancey+Red+BNI.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672258093414-VRH0RCHM6U5OU755MF7Y/3_Yancey+Red+BNI.jpg</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/39555ac1-ead1-4e2a-b409-562e8191b41e/4_Yancey+Red+BNI.JPG</image:loc>
      <image:title>Projects - Facebook Strategy for Business Owners</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/corporate-social-media-campaign-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/4d3ea678-edbe-4c64-a34e-46205d8139ad/4_Corporate+Social+Media+Marketing..jpg</image:loc>
      <image:title>Projects - Strategic Campaign Development</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673882957138-6TVSYP57BDMPQF9IIIY9/1_Corporate+Social+Media+Marketing.jpg</image:loc>
      <image:title>Projects - Strategic Campaign Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673882956727-J0MD4WPHXCZDXD9ZBO22/2_Corporate+Social+Media+Marketing..jpg</image:loc>
      <image:title>Projects - Strategic Campaign Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673882958269-6EXZGEE5B0KU80780QPR/3_Corporate+Social+Media+Marketing..jpg</image:loc>
      <image:title>Projects - Strategic Campaign Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673883083035-3JVJHR7DRVVYUJO4ABPY/1_Corporate+Social+Media+Marketing..png</image:loc>
      <image:title>Projects - Strategic Campaign Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673883084577-YY59KHYQX23QAQAQ0MVM/2_Corporate+Social+Media+Marketing..png</image:loc>
      <image:title>Projects - Strategic Campaign Development</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/corporate-social-media-marketing-new-england</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673892324762-IMFUVFJRME2B9YROQW2Q/1_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673892323655-6ACK2QLI0UTZLPFXHJ3Y/2_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673892325772-NS0W4JGINX3VHK66SBTL/3_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/7f75b590-11bb-4ecd-b20b-ad2eeb1ac5cf/4_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/88c886df-0d92-41dc-9090-b41b6f51b0ff/4_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Corporate Social Media Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673893383817-F8GNLQILHH2L8D46MIT6/1_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673893386098-VCGO02NCHSD9QUXCATYD/2_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673893396547-GWVQ9SV1YOI70KUYW5TI/3_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Corporate Social Media Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/saas-social-media-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673891686538-X831T4MM0GGQYRDFRF3V/1_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673891692365-65C2V94FPNARVFOUSRKU/2_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673891762630-F4LBN2VUD5Q74L260MC5/4_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673891605793-GS9Y979DZOZL1GGG3ISJ/1_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673891606227-G5QPS8CBJOS0G985HRU3/2_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673891607580-7P8V0EP5USR0VF6AJQMM/3_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/e0f6a851-5a91-40eb-b29b-7ece40e517d8/4_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - SaaS Social Media Management</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/3362fcbb-e6c7-49f0-9c91-1910918d0a51/3_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - SaaS Social Media Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/corporate-social-media-marketing-OBGoe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/6d6292c4-ac53-479f-9471-45ef88d7683b/4_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/9168f411-1ec4-44a9-89bf-162f5d4ec48d/4_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673877749502-JKO5KEYAYDYUUEVL4BPL/1_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673877754110-K98PT7IVPS23JTKSXQSX/2_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673877763987-XPFB8EXKOHNNKL07IG3W/3_Corporate+Social+Media+Management.png</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673877587254-P5OHE6XERPI38P58DZCQ/1_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673877587799-FZ34H5KE4CWFTX1SM0ET/2_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1673877589137-PFI7WJJO4QUHY967O7N4/3_Corporate+Social+Media+Management.jpg</image:loc>
      <image:title>Projects - Recruitment Social Media Marketing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/2019/2/13/social-media-to-sustain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570898943767-B7QQ2ABEQZLS2BJY2WKO/Facebook+Post.png</image:loc>
      <image:title>Projects - Social Media to Sustain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570899050409-CA7VBU8UUS4FYHM6FKAY/Screen+Shot+2019-10-12+at+12.50.32+PM.png</image:loc>
      <image:title>Projects - Social Media to Sustain</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/projects/full-service-social-media-marketing-vt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672429958518-DPR3KS13ANSV9RNR6QFJ/3_IG+Yancey+Red+2.jpg</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672429958483-EX9JPXFKGR4EQ8YCZM4V/4_IG+Paid+Ad+Yancey+Red+3.jpg</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672429959256-I0KP73LJV4EM4ELB17MT/5_FB+Paid+Ad+Yancey+Red+5.jpg</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672255586752-MNYRJ8QRF2ZN4B6QF9Y8/1_Yancey+Red.png</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672255586441-4XLK0WID9O6RHEWQM8TT/2_Yancey+Red+Forcewashing.png</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1672255589360-RWP01494LJCVX3HQCSNL/3_Yancey+Red.png</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/4fbfd71b-1b9a-42a7-942d-f341353a6b75/4_Yancey+Red.png</image:loc>
      <image:title>Projects - Full Service Social Media Marketing</image:title>
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      <image:title>Red Blog - 2023 Social Media Predictions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-marketing</loc>
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    <lastmod>2022-10-24</lastmod>
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      <image:title>Red Blog - Social Media Marketing for Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/nationally-recognized-social-media-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-16</lastmod>
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      <image:title>Red Blog - Yancey Red Recognized As Top Digital Marketing Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/working-with-a-social-media-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-09</lastmod>
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      <image:title>Red Blog - Your Initial Call With A Social Media Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/emojis-social-media-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-08</lastmod>
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      <image:title>Red Blog - Emojis for Engagement on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/friend-or-follow-facebook-explained</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-24</lastmod>
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      <image:title>Red Blog - Friend or Follow on Facebook Explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/building-brand-awareness-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-23</lastmod>
    <image:image>
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      <image:title>Red Blog - Building Brand Awareness on Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-calendar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
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      <image:title>Red Blog - Social Media Calendar For Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2022/1/14/cannabis-cbd-social-media-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-28</lastmod>
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      <image:title>Red Blog - Cannabis and CBD Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/linkedin-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-01</lastmod>
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      <image:title>Red Blog - LinkedIn Social Media Profile Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-marketing-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-01</lastmod>
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      <image:title>Red Blog - Social Media Marketing Predictions for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/hashtag-strategy-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
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      <image:title>Red Blog - Hashtag Strategy in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2021/9/2/inclusive-social-media-marketing-b1Wn6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/email-newsletter-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1628267483938-HSYDW3T9TYKDAJUDTR9R/Email+Marketing+Newsletter+Yancey+Red+Social+Media+Agency.jpg</image:loc>
      <image:title>Red Blog - Email Marketing Newsletters For Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2021/7/14/working-with-yancey-red-social-media-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1626289050760-KUWJ0M27OKQ6VFIZES39/Yancey+Red+Social+Media+Agency+Vermont</image:loc>
      <image:title>Red Blog - Working With Yancey Red Social Media Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2021/7/14/your-google-my-business-listing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-01</lastmod>
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      <image:title>Red Blog - Your Google My Business Listing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-business-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
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      <image:title>Red Blog - Your Social Media Presence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2021/6/24/social-media-marketing-in-vermont</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-14</lastmod>
    <image:image>
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      <image:title>Red Blog - Social Media Marketing in Vermont - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/instagram-profile-optimization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-29</lastmod>
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      <image:title>Red Blog - Instagram Profile Optimization</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/tiktok-marketing-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1615981484520-686GMKQJWBJH78OU98MT/TikTok+Marketing+Yancey+Red.jpg</image:loc>
      <image:title>Red Blog - TikTok Marketing for Your Business - Move on or watch to completion, TikTok offers viewers a remedy for heartbreak, shopping, and boredom.</image:title>
      <image:caption>If you own a business that caters to the younger crowd or tired moms, TikTok may be your marketing platform of choice. There’s a lot to be curious about on TikTok. Will the cat eat that whole chicken foot? What is this mom going to do when her kids jump out from behind the couch? Can that dog really dance like that? There’s also a lot of reasons for the right kind of business to be on TikTok. Influencer Marketing Hub reports that TikTok has the highest engagement per post of all the social media platforms. They also report that TikTok was the second most downloaded app for iPhones in 2020. You probably already have an inkling that TikTok is the right marketing move for your business. So, let’s skip the stats and get down to social media marketing business. How do you market your business on TikTok? 1. Create content that your target audience wants to watch First, start following your competition and watch their videos. Spend 15 minutes a day doing this and you’ll get a feel for what you like and what you definitely don’t want to do. Next, start following your target demographic. If you are in the beauty industry, search for people who are into that. The content they are creating will be different than what you’ll be doing as a business owner, but you’ll pick up on their general style. 2. Create TikTok Videos The max length of a TikTok video that is created within the app is 60-seconds. In order to get to that minute length, you need to sequence together 4, 15-second videos. If you want to go longer than 60-seconds, you can upload a video that is created outside the app. TikTok is looking into maximizing the video length to minutes, but as of this writing, it’s still in testing. If you want all the nitty-gritty video format details, you can check out the specs right here. In most circumstances, you’ll want to use TikTok to create your marketing videos because of the easy-to-use special effects like AR, animation, and music. These special effects are what make TikTok such a unique marketing platform. And this is where your strategy comes into play. TikTok requires its own social media marketing strategy that takes into consideration your brand feel and how you will edit your videos in the post-production phase. You’ll want consistency and uniqueness combined in a way that feels easy to viewers. 3. Pick a Good Thumbnail Just prior to publication you have an option to select a cover for your video. The thumbnail is a sneak-peak into your video and is likely to determine if a viewer will watch. Adding text in some situations can guide a potential viewer into wanting to watch as well. Choose your cover wisely, but don’t seem like you’re trying too hard. 4. Use Hashtags on TikTok Hashtags are a thing on TikTok. Hashtags are the key to being discovered on many social media and on TikTok they have even more relevance when it comes to your target audience finding you. Hashtags are the SEO of TikTok. Hashtag marketing is worthy of much time, but for this piece of the TikTok puzzle, just know you have to use them. 5. Caption your TikTok You’ve got 150 characters, including hashtags, to make this happen. But don’t worry too much about this - viewers are there to watch not to read. 6. Have fun on TikTok The very very very most important thing to know about creating content on TikTok is to be light and have fun. Your audience is on TikTok for entertainment. Even if you don’t feel like a funny or entertaining person, you can still pull it off by being relatable. Market your business, but keep it light. Use TikTok’s amazing special effects to take any edge off your videos. TikTok your way through your day and draw in all aspects of your industry. And if you need help developing your strategy, we’re here to keep it interesting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2021/2/3/use-instagram-stories-like-a-social-media-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1612376659687-T0B1Z48S57G8GNJVNWFR/Instagram+Stories+Marketing.jpg</image:loc>
      <image:title>Red Blog - Use Instagram Stories Like A Social Media Pro - Instagram Story marketing is the key to your fast content and fun images.</image:title>
      <image:caption>It doesn’t always have to be curated, but there does have to be strategy when it comes to marketing your business on Instagram Stories. People consume Instagram Stories like they do TV. Swiping pausing, laughing - Instagram Stories fill in the gaps between classes, meetings, and at the end of the day. Instagram Stories is how people discover new brands and shop for products and services. The best thing about marketing on Instagram Stories is that you don’t need to be a professional behind the camera to make it work. Instagram Stories are all about the uncurated and behind-the-scenes look and feel. It allows your audience glimpses into your brand and who you are. How to post an Instagram Story 1. In the app on your phone, never your desktop, navigate to your newsfeed. In the upper left corner you’ll see your profile pic with a blue plus sign. Tap that. 2. Here, your camera lens opens along with options on the left and two rows at the bottom. You can tap and hold the white circle to record a video or you can access your albums from the bottom left. Use all the Instagram Story tools. Story tools are endless and keep growing every few months, but here are a few that are timeless: 1. Use Captions Most people view stories without sound, so add captions when your uploading video and you have important messages to share. Captions also make your Insatgram Stories more accessible to people with different hearing abilities. Clipomatic is an inexpensive captioning tool that turns your voice into captions. 2. Use GIFs and Stickers People love to interact with Stroies and you can make it easy for them by using the Poll, Slider, Quiz, and Question features that Instagram natively provides. Stickers and GIFs are super fun visual ways to make your brand more approachable. 3. Story Highlights are Your Key Instagram Stories are ephemeral, lasting only 24 hours. Saving them to your profile page in an organized fashion allows your audience to scan your offerings and learn more about specific products. Your highlights need to highlight the best of your brand. If you sell products, categorize those into similar highlights and save them to each highlight reel. We love using design to make highlight covers that speak to your brand. You’re allowed 16 characters for the name of your highlight, but not all 16 characters will show on your profile. Keep that in mind when you’re coming up with your name. Remember, you need to keep it interesting, so your highlight reel requires maintenance - delete what no longer speaks to your business. Use Stories to uplevel your existing Instagram Posts by using the same visual from your post in your Stories along with text that encourages people to check out the new post. 4. Use Hashtags in Stories Hashtags are discoverable on Instagram Stories as long as the font is big enough (regular-sized). You can use the hashtag sticker or type your hashtags over your pics. Hiding the hashtags so they aren’t visible to people, but the algorithm will still find them is possible when you match the hashtag font to the background color. You can use up to 10 hashtags on Instagram Stories. If you go for the full hashtag deal, definitely hide some of them so you don’t turn off your audience. 5. Check Out Your Insights Once you start using Instagram Stories on a regular basis, definitely let the metric insights that Instagram provides tell you how well you’re doing. To access your Insights, tap the hamburger menu in the upper right corner, tap Insights, and scroll down to Stories. The people who viewed your story will show for 48 hours and each Story metric dump is available for 14 days. There you have it - your technical guide to keeping it interesting on Instagram Stories marketing.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-for-business-owners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1612213222197-9UT0S1JR905YW2RC37UR/Social+Media+Skills+for+Business+Owners.jpg</image:loc>
      <image:title>Red Blog - Social Media Skills for Business Owners - Maybe you love working your own social media. or maybe you don’t have the budget to hire a social media manager. No worries, we can help.</image:title>
      <image:caption>Wherever you are on the social media spectrum, successful social media management relies on buy-in from stakeholders. If you’re managing your own social media, then you have the ultimate buy-in, but maybe not the most confidence in how you’ll pull it off. We got you. Read on for two (that’s right, just two) foundational social media marketing skills to help keep your online presence alive and viable. 1. Keep it interesting As our followers know, you’ve got to keep it interesting. Creative agility is different than creative ability. Not everyone is gifted with the flying fingers of creativity. And for many business owners, the idea of “being creative” sends them into a panic. Creative agility, on the other hand, is a skill that can be practiced and learned. And you can start this on your social media channels. Planning out your social media a month at a time allows you to see a bigger picture than just deciding what to post on the fly. Sitting down and coming up with a loose theme for the month allows you to find images and post ideas that are cohesive with your business goals. This is creative agility. The more you do it, the easier it becomes. Once you have your monthly theme/strategy you can use Facebook’s Creator Studio to write and schedule all your posts for both Facebook and Instagram. Then, when that work is done for the month, your daily engagement with your online communities and audiences will be that much easier. 2. Be Organized Just like creativity, organization doesn’t come easy for many people. Maybe your creative, but not organized. That’s totally okay. Orgizination means you just need to implement a system and stick with it. Post-it notes, cloud-based systems like Asana, or whiteboard out your weekly tasks. When you’re organized, you feel like you have things under control and you can better see what’s coming next. For social media management, that means daily reminders to engage with your audiences, ideas for photos and videos to take, and goals you want to accomplish. Keeping it interesting and organized puts you way way way ahead of most people who are managing their own social media. It sounds basic, but it’s so foundational that if you stick with it for 3-6 months, you will see positive changes in your social media feeds.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-marketing-resoliutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1608218486849-J722A2QM26VNEYDVYMN2/Social+Media+Marketing+Yancey+Red.jpg</image:loc>
      <image:title>Red Blog - Social Media Marketing New Year's Resolutions for 2021 - Nothing says new year like resolutions you probably won’t keep.</image:title>
      <image:caption>But enhancing your social media marketing is definitely a resolution you want to stick with throughout 2021. Honestly, is there a year that has ever deserved better social media content about your business? Has there ever been a year that you need to show your agility and your quality of work in ways you’ve never done before? Here are three social media marketing content tips that you can commit to that will help enhance your online presence and improve your SEO. 1. Write one blog a month We get it, writing blogs takes a lot of effort and concentrated purpose. It’s hard for us to start our Yancey Red blogs, but once we hit on a topic, the words come easy. Not everyone is like that, but if you spend five minutes outlining a topic, the writing will become easier. 2. Go Live, unscripted Feeling casual in front of a camera with a potential audience is daunting. But the rewards! Oh, the rewards. Social media will love you for your efforts. Practice a few times by recording yourself so you can adjust your lighting, background, and vocal pace. After that, let it flow by inviting the audience to participate. Social Media Today offers these great tips for going live. 3. Engage with your people Remember, social media is a two-way street. The social part of social media means you need to be interacting with your followers and community. There is never such a thing as post-it-and-forget-it. Like, comment, share other people’s work. This is how it works and is literally the easiest thing you can do to improve your social media marketing. Spend 5 minutes, 5 days a week doing this and you will see results within days. And there you have it, folks. These are three very easy ways to improve your social media marketing in 2021. We’ve kept it simple and short so you can get work. Have a great New Year, stay safe, and continue the good fight.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/strong-google-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1604409399067-MSTMMJ4Z0EIK6A9BWPAZ/Google+Ads+for+Social+Media.jpg</image:loc>
      <image:title>Red Blog - Creating Strong Google Ads - Google ads are part of your digital marketing strategy and maybe that’s a little scary.</image:title>
      <image:caption>Trying to get your Google ads (formally known as Google AdWords) to appear above the thousand other Google ads bidding for the same spot takes strategy, marketing smarts, and creativity. Really, you just need to know how to do it, so let’s start with the basics. Google Ad Formats The pay-per-click (PPC) Google ad world offers eight different formats, all costing different amounts. This article focuses on text format ads because they are the most common and easiest to use for businesses starting out with PPC ads. Google Text Ad Components 1. Headlines - You get three of them, in a row, 30 characters each. This is the largest font of the ad, it’s what gets the attention so it needs to be creative, hit your target’s pain points, and, even more importantly, contain at least one bidding keyword you’re trying to nail down. The first headline is your keyword-rich Google headline. The second headline is where you let people know why they should click on your ad. And the third Google headline is your call-to-action (CTA). 2. Description - This is where people read what your ad is about. You have two description fields, both 90 characters, to make it happen. Keep it simple and effective. 3. URL - This is where the ad goes from Google search screen to your landing page. Most of the time you want to have a separate landing page for your Google ad, not just your website’s home page. This creates a cohesive flow from ad to product/service, making for a higher ROI (return on investment). Google Ad Extensions Google ad extensions are ways your target audience can learn more about your offerings. Use these extensions to your advantage. Callout Extensions: Potentially attract the attention of your target audience by using specific (rather than general) keywords. Sitelink Extensions: An opportunity to provide more info about your business, services, or products. Call Extension: Provide a phone number for quick calling. Google Keywords Simply put, don’t use all your keywords. First, take time to do your keyword research so you’re picking the best ones for each ad set. Start by looking at insights from your Google My Business listing and your website analytics. Make a list of the top 15 keywords people are using to land on your GMB listing and website. This is called using your search query data and it’s vital for Google ads. Google provides these keyword tips to keep you going with your ads. Also, figure out what keywords your competition is bidding on and use those as well if it makes sense. Use brand keywords in your bidding strategy. Include Negative Keywords Negative keywords tell Google when not to show your ad. This saves you a lot of money because it helps keep your ad in front of the audience that will convert to clicks. A/B Split Test Google Ads Just like on Facebook, you must always split test your ads to see which one hits your target audience at the best ROI. The data will speak for itself, but like all things marketing, it will change. If nothing else, Google ads keeps marketers on alert as to the whimsy of its users. And remember, like Yancey Red always says, keep it interesting. Make your Google ads about your audience, not about you.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/google-reviews-for-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1603544367805-8RPE0O3YZD7MLR920FWG/Google+Reviews.jpg</image:loc>
      <image:title>Red Blog - Google Reviews for Social Media Management - outranking your competition means cultivating your online presence so it sparkles like the brightest light.</image:title>
      <image:caption>That sparkling light needs a lot of electricity to get the attention of your target audience. Most businesses are passed by word of mouth or through online searches. Cultivating your online presence means hitting all the social media, website, and Google marks as you can. This article focuses on Google reviews because they are often an overlooked piece of online business identity and marketing. These reviews are essential to your local search so potential customers can find you easily. Google wants to see at least 24 Google reviews before it considers you a legitimate business. Anything less and it won’t serve your website very high in the ranking. The more positive Google reviews you accumulate, the happier Google is to lead people right to you. Google reviews are part of your Google My Business listing. Currently a free service, Google My Business includes your map listing that people pull up when looking for directions or your phone number. If you aren’t sure if you have a Google My Business listing, start here. If you’re just beginning with Google My Business, ask friends, family, and favorite customers to leave you reviews. This will get the ball rolling and provides social proof that helps other people join in. Google takes reviews very seriously and as a business owner, so should you. Google Reviews are based on a 1-5 star rating plus a written comment option. Google’s search algorithm is shrouded in mystery, ever-changing, and super complex. Podium reports that “Google review signals are generally focused around review quantity, velocity, and diversity.” That means you’re wanting well-rounded reviews that speak to not only the services/products you offer, but the character, convenience, and environment of your business. Social media is literally about building trust. We consider Google My Business a social media platform because of the transparent trust that clients put into the reviews they leave. Follow up with every customer to request a Google review. Do this via text or email and provide them with a direct link from the backend of your listing (it’s called a review link). The majority of people will leave a review. Every Google review you receive, even the reviews without comments, should be replied to by your social media manager. This creates a valuable feedback loop and adds another layer of insight and keyword SEO optimization to your listing. And if you’re social media manager isn’t replying to your Google reviews? Find out why. Reviews are an essential part of your social media marketing.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/socialmediaagency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1600102842599-QWU0NXDT15DG2K9COXYB/YanceyRed_Social_Media.jpg</image:loc>
      <image:title>Red Blog - Yancey Red Social Media Agency - Our social media drive starts at red and rolls toward whatever color you like.</image:title>
      <image:caption>Yancey Red is our founder’s paternal grandmother, Nancy Yancey Schelver. If she was alive today, she’d be mixing it up with everything that’s happening. She’d love the speed of social media, the style of Instagram, and the way we use language to convey meaning on Facebook. She’s your family, picking up the phone when you needed her and always posting the best of the best pics from Thanksgiving dinner. From the mid-1940s thru the late 1970s—Yancey was an influencer, sipping her branch water bourbon with a traveling bar under her arm. Born under the sign of Aries, Nancy was flair and substance, with red hair that matched her spirit. She was a self-made entrepreneur, running a family business of kennels, handlers, and breeders. She loved marketing and numbers equally—a perfect balance of right- and left-brain thinking with a fiery creative streak that ran down the middle. Social media matters and Yancey would know that today for her business. People with pets care about the pet products they buy. HR managers care about the software they’re about to suggest at the next leadership meeting. Gamers care about the games they play. Bike commuters care about the bikes they ride… What do you care about? If you’re reading this, we’re guessing social media is at the top of your list. We don’t believe there’s a right way to use social media for business. (There are definitely wrong ways though.) Together, we set the parameters and goals you want, then we design a social media strategy to achieve those goals. Interested in learning more? Send us a note and tell us your favorite red item.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1596735474488-VCGIPFKSL4WFG09AEQKP/Yancey+Red+Social+Media+Agency.jpg</image:loc>
      <image:title>Red Blog - Working for Your Social Media ROI - Your answers are likely reflective of what’s happing on social media for the rest of us.</image:title>
      <image:caption>Who is actively using at least one social media network for business? Shout out what platform you’re using? Who has a business social media account that is out there but you aren’t really using it? Who is not using any social media at all for their business? A 2020 study of small businesses showed that 94% of small businesses that are on social media use Facebook. About half that amount aren’t regularly active. And a lot of business owners avoid social media because they don’t know where to start. Were we right? Not knowing where or how to start is something we hear all the time. Business owners know they should be on social media, they know their posts should be connected to a larger, integrated campaign, but most people are using the post and pray method of social media - hoping something, anything they are doing will eventually work. Social media is a tool that will solve problems for you. Social media is about the human story. Erase the computer screen and there’s a person on the other side reading your posts who within microseconds decides if what you wrote deserves their interest. There are three things to know when you sit down with a social media manager: 1. When starting on social media, you want to know what your Key Performance Indicators (KPI) are. These can be anything that is important to your business, it doesn’t always have to be increasing your sales. Over the next 90 days, you may want to increase likes on your Facebook page. This can be done through a targeted ad campaign that involves creative content that makes it a no-brainer for someone to like your page. 2. You’ll also want to consider how you define and measure your Return on Investment (ROI). Similar to any content campaign, with social media you’re playing the long game. After three months things will start to shift, at six-months you’ll see even more positive changes and on from there. 3. There is an exit strategy. A social media manager can also help you, or an employee, take over your social media accounts by creating strategy documents that layout your online voice, narrative, and how to achieve your goals. A publishing client hired us with the intention of building up their social media platforms, then after about a year, using their enhanced social media to do recruitment marketing for them. We were involved in hiring a marketing manager and training them on the social media work we established. We work hard to ensure that our clients meet their KPIs and have a nice ROI. We also make sure our client’s stories are out in the world, seen by their audience, and that the businesses are remembered for their unique value systems.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1594654483880-V9H0X9U6SQP25OON3OM6/Yancey+Red+Social+Media+Agency.jpg</image:loc>
      <image:title>Red Blog - Cleaning Up Social Media - Sometimes bad things happen to good accounts.</image:title>
      <image:caption>You hired a social media agency that promised followers. You didn’t know that was code for buying followers from other countries. Maybe you were offered instant followers and you thought, why not? You didn’t know it would hurt your account. But both those things does hurt the integrity of your account. Platforms penalize accounts that purchase followers or engagements by keeping your posts low in the show. And sometimes they shut accounts down, without warning. We’ve talked about the importance of ethical audience building before. Now, in the time of COVID-19, staying on top of your social media game is more important than ever. We’re here to help. When clients come to us with compromised accounts, we do a clean sweep of every social media platform to determine what rule-breaking went on where. From there, we develop an individual strategy to mitigate the damage. Rebuilding accounts also come with plans, each individual to the social media platform. Something every client must know upfront, rebuilding takes time and sometimes it is best to start over with a different account. If your social media accounts are compromised, the very best thing to do is hire a reputable social media manager to help get everything in compliance so your accounts can start ethically growing.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/three-social-media-truths</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1594647368554-5LOOEH4K0Q1QAIT71BYC/Social+Media+Marketing+Agency.jpg</image:loc>
      <image:title>Red Blog - These Social Media Truths - Yancey Red was a marketing head in the 1950s and ‘60s, before it was really a thing.</image:title>
      <image:caption>Yancey was the matriarch of a family business that specialized in all things canine. Dog kennels were the main bread and butter, supplemented by professional handing at Westminster, grooming, breeding, and training. Yancey ran the marketing, from her heart. Innovative and cutting edge for her time, she was an influencer that brought together dog lovers from all over the country. She was doing things that businesses didn’t usually do at that time; swag zippo lighters, open house galas, creative signage, and flyers. She was an elite marketing house with an untouchable style. We’re the granddaughters of Yancey, and we’ve taken her spirit and turned it into a social media marketing agency that enhances those pioneering efforts. We cultivate three main truths in social media marketing. 1. Expect change The first eight features of Facebook have evolved into an ever-changing maze of social connection. With this month’s UI slow-release, we are always hating on and then most of the time liking on, these changes. But that’s the long-game. We all know social media changes on a near-daily basis with algorithms, news cycles, and trending influences. 2. Thinking and doing We believe in strategy before content. Captivating social media campaigns don’t just happen, they are born of research and data. Deep diving into the industry, learning the culture and speaking the language is the very first step before any post leaves our money-making fingers. 3. Keep it interesting We say it in almost every blog post: You’ve got to keep it interesting. People want information and they want to be entertained. What’s entertaining is different for every audience and that’s where truth #2 comes into play. It all matters for every post.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2019/10/25/the-ethical-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1579196907543-LF3H4C0V6D5QR4GINJ36/Social+Media+Ethics.jpg</image:loc>
      <image:title>Red Blog - Ethical Social Media - Whatever you do, don’t buy followers. Don’t buy likes. don’t buy reviews.</image:title>
      <image:caption>We have a clause in our social media contracts that if we discover that the business we’re working with purchased followers or likes, they will need to pay an additional clean-up fee and social media strategy will be partially put on hold. And we won’t be managing any paid ads until everything is back in shape. And we may discover that it’s best to just start over with certain social media accounts. Plus cleaning up these accounts really sucks so they’ll have to buy us a few rose gimlets. Yes, it can be that horrible. Buying social media followers is bad news. In fact, it can often be the worst news. Besides the hollow, empty feeling you’re left with once the transaction is complete, buying followers leaves you with a hollow and empty audience that isn’t listening to anything you’re saying. Essentially, you’re wasting your creative posts on ghosts. Fake followers are fake. # They don’t engage unless you paid for that as a separate transaction. # Fake followers look fake. They have odd names, odd and random posts, and are often not in your native language. Plus, listen here, buying followers (and engagement) goes against every single platform’s Terms of Service. And, yes, every platform has shut down accounts for buying followers. And you know what, regular people are starting to get savvy to followers. Businesses certainly are as well. Here’s what to look for when it comes to detecting fake followers: 1. Unbalanced ratio of followers and following. Unless you’re Beyonce´, the following/follower numbers should be relatively in balance. 2. They only have a few posts, but a ton of following. It’s pretty common that bot accounts will post a handful of times in the first few hours and then stop posting. 3. Check out their profile. If it’s empty, odd-sounding, or doesn’t jive with their picture or posts, it’s probably been created by a bot. So, what do you do to grow your social media following? You authentically engage with your target audience. Use hashtags on Instagram, Pinterest, Twitter, and LinkedIn. And, of course, keep it interesting.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2020/4/27/changing-social-media-ad-metrics-in-our-covid-19-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1588011590222-5YHL2W749G07764T740G/Social+Media+Ad+Spends.jpg</image:loc>
      <image:title>Red Blog - Changing Social Media in Our COVID-19 World - Social media agility means rolling with the times.</image:title>
      <image:caption>In our current COVID-19 world, social media marketing is leading the charge in crisis communication, product discoveries, and brand integrity. If a business is running paid social media ads, the strategy and metrics are going to look different than they did in our innocent, pre-pandemic days. We don’t know how long these shifts will last, but here’s the deal right now: 1. Industry Grocery delivery, online gaming, SaaS - these are all industries that are seeing huge growth in their verticles. On the opposite spectrum, spas, salons, boutiques are mostly still right now, some even permanently closing. 2. Strategy Simplify. As our lives have gotten more complex when it comes to travel and grocery shopping, a lot of us are experiencing a slowdown. The Great Pause, as we’ve heard it referred to, has in many ways simplified our daily routines. Unless your target audience are essential workers, people aren’t commuting, are homeschooling, have more time on their hands, and are scrolling through social media at rates we’ve never seen before. Your ad strategy can be slimmed down to the essentialness of your social media marketing. 3. Test What worked for your paid social media ads in February, isn’t going to fly in May. While you may have a general understanding of how COVID-19 impacted your target audience, you aren’t going to know how that influences their ad engagement until you A/B test with a holdout. 4. Platform Adapt your social media ads to your platform. Every social media platform is offering COVID-19 resources. Facebook stickers to add to images and COVID-19 Twitter account verification for reliable information from experts are examples from two platforms. Every platform has something useful to offer. Even while states are opening up and businesses are learning to maneuver under social distancing guidelines, your social media ads will need to continue to be agile and adaptable in these times. No matter the situation, stay flexible, and keep it interesting.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/creating-social-media-content-during-quarantine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1585603082569-961LQ1NI5T6NGJ8DCDF9/Social+Media+Content.jpg</image:loc>
      <image:title>Red Blog - Social Media Content for Quarantine - People are home and scrolling. Your social media content has to respectfully hit.</image:title>
      <image:caption>Quarantine content isn’t regular life content. It’s sensitive, softer around the edgy bits, and inclusively easy. People are looking for content that gives them what they need. Sometimes it’s COVID-19 information, sometimes distraction and entertainment, and a lot of times its people looking for items that can be delivered to their doors without human contact. You’re a business. Maybe you had an anniversary campaign scheduled that you pulled. You most likely halted the car wash paid Facebook ad campaign. You’re wondering if you should be posting at all. Yes, by all means, keep posting. Staying in people’s feeds means they’re more likely to remember who you are once your business reopens. Diversify your content, mixing it up with self-promotion, local news, and a little misc. content. This is also a good opportunity, if you have downtime, to learn new social media skills. Try a new visual creator like Canva. Download a social media management platform like Buffer. Create a brand book for your business that informs your social media channels. We love seeing other agencies stepping up their game during this slowdown - updating their websites, creating new content. It keeps the SEO fresh, the people interested, and the time filled. The same goes for your business. Keep posting in your channels, learn or enhance your skills, and always keep it interesting.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-marketing-and-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1585396231478-WFEWLP4G5QC45J6Z3Z52/Social+Media+and+COVID-19.jpg</image:loc>
      <image:title>Red Blog - Social Media Marketing in the Time of COVID-19 - No one has the answers, yet social media gives you options.</image:title>
      <image:caption>It’s been several weeks since our schools closed, the workforce turned remote, and our new heroes wear grocery store aprons. If you’re a business owner you’re wondering what the correctly sensitive move is when it comes to social media marketing. Not wanting to look like a complete jerk, do you pause your posts and pull your paid ads? Wanting to be able to reopen when this is over, you also know that it’s important people are remembering your business while it’s temporarily closed. And if you’re deemed an essential service, then how exactly do you remain sensitive and informative to your customers? Flat out, here’s what we’re saying: If you are able to continue to market yourself on social media in a respectable and sensitive way, then this may be the thing that completely saves your business. Here’s why: 1. People are home, scrolling, and looking for information, distraction, and entertainment. Facebook and Instagram usage are surging and the platform is scrambling to keep up. People are looking for any type of content that gives them what they need. Can you create content that is meaningful to your target audience during this time? Xenana Spa, a longtime client of ours, is temporarily closed early to help flatten the curve. We’re providing their social media marketing for free during this time, because that’s just the right thing to do. We’re sharing beauty product delivery options, DIY spa tips ,and yoga-at-home videos. If you’re deemed an essential service, how are you communicating to your customers that you’re open and taking the recommended precautions? Here’s the first essential service Instagram post we created for a Portland auto mechanic when Oregon announced the shelter in place order. 2. Brand awareness is the route to go for paid ad spend right now. Facebook is seeing lowered ad spend, which makes sense. Businesses closed and people pulled a lot of their existing ads. They also stopped ads that use Coronavirus scare tactics for things like limited hand sanitizer supplies and face masks. Brand awareness is the objective to aim for right now. It’s a low-cost way to stay in front of people while also balancing your own expectations on conversions. If you decide to run paid ads on Facebook, their staff is reduced and this may mean that your ad approvals will experience delays and errors. Facebook recommends extending the campaign delivery date on any well-performing ads so that the ad doesn't have to go through a fresh review process. If that makes sense for your business and our pandemic, then do it. Don’t expect major conversions, but do expect that a lot of people will see your ad. 3. Brush up on your LinkedIn skills. If you’re an office professional or a business owner, you’re probably already on LinkedIn. They too are reporting a major increase in user activity. With that increase comes best practices they want you to follow. To connect with the new mobile workforce, LinkedIn is encouraging people to write about their new workday experiences from home. Of course, keep up with the engagement factor on all the platforms, and especially LinkedIn if you’re wanting to make new professional connections for hiring. 4. Maintain revenue flow on Pinterest. Pinterest is essential social media marketing for the e-commerce set and the platform is here to help you communicate with your audience during this crisis. Acknowledge what’s going on, don’t be tone deaf, and use a delicate touch. 5. Be a good business. We want our clients to reopen when this is over, that’s why we continue to support them on social media. We’re also offering free social media services and consulting to our network of contractors and business partners. We’re all in the together, we have no idea where we’ll be when this is over, and we all want to do good.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2020/3/2/creating-a-social-media-strategy-for-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1583184786653-MT1H717FPT6S43ROKYFP/Social+Media+Strategy.jpg</image:loc>
      <image:title>Red Blog - How to Build a Social Media Strategy for your Business in 2020 - cowgirls don’t shoot blindly, and neither should your social media.</image:title>
      <image:caption>Everything you do on social media needs to have a purpose. The images you choose for Instagram, the post you make on Facebook, the article you write on LinkedIn - it all should reflect your brand guidelines and meet your goals. Otherwise, you’re shooting in the dark and most of the time, you won’t be hitting your target. We’ve outlined the steps you can take to ensure your social media strategy is finding its way to your online identity and marketing. 1. Define goals that work for your business No right or wrong answer here. Just list out your goals for wanting to be on social media. Things like: sell more products, book more appointments, become an educational resource, grow my audience, increase web traffic, gather more leads, and increase brand awareness. Choose multiple goals or just one. Be true to your business and yourself during this part of the planning. That means don’t say you want to generate more leads because you think that’s what’s expected. If you don’t want more leads, but you do want more website traffic, go with your inner wisdom here. 2. Define your target audience Easier said than done, but not impossible. We consider this the most vital step when it comes to social media strategy, especially in 2020. You’ve got to know who your audience is and where they like to play. Elsewise, you’ll be left playing in the dark by yourself. Start with generation definition. What age groups do your current and potential customers fall into? If you’re dealing with Gen Xers, you’re going to want Facebook and Instagram for your social media marketing. Do your research to see how Gen X likes to consume paid ads on social media. Figure out the best types of video content for this group. What’s your target audience’s income levels? Are you working with C-level positions? Then LinkedIn is definitely where you want to be. What about stay at home moms who gave up their career temporarily to raise children? If that’s the case, Pinterest is probably a good bet, along with a few other platforms. Create avatars for each segment of your defined target audience. Name these people, find a photo that represents them, and define their buying and social media viewing habits. Most people use more than one social media platform and your business is going to want to meet them where they are at. 3. Get to know your competition Go local and go national. Read their website copy, deep dive into all their social media platforms including the comments, and take notes. Where is your competition dominate and where are they lacking? How does their strategy differ (or how is it the same) to what you’re thinking about putting together? Do they have a lot of user generated content or do their posts look highly curated? Are people paying attention to them? Does it look like they purchased social media followers? Can you find their hashtags when you do a search on Instagram? Not sure who your competition is? Do what we all do, search on Google. Search on various keywords and get down to it on their social media accounts. Check Yelp and Google My Business as well. 4. Define worthy metrics Data leads the way, but it needs to be clearly defined at the start so you know you’re really looking at the vital numbers. Skip the vanity metrics and go with what matters. Here’s a smattering of metrics you might find helpful in measuring the goals you laid out in step 1: Engagement: Who interacted with your posts and is that audience who you want. Are they commenting with love, support, anger? Clicks: Are people clicking on your links (use Bitly to track this)? Is Facebook Pixel showing the numbers? Are your hashtags on Pinterest, Instagram, and Twitter being found? Reach: How far and wide is your content moving? Too far? Too close? Wider? 5. Put it all together Once you’ve done the work, your actual content is gestating. As you move through each step of your social media strategy, jot down content ideas and color schemes. Start to grow your brand’s voice that your target audience will hear. Look into what it means to create interactive and lasting content. And remember, keep it interesting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/positive-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1576095156437-PD6QZPHHV2HAXAHOVHOX/Positively+Yancey.jpg</image:loc>
      <image:title>Red Blog - Positively Yancey - The Good Social Media Feels - Social media brought you here. Your desire to feel good is keeping you reading.</image:title>
      <image:caption>Social media gets a bad rap. It influences world elections, manipulates self-confidence, and adds to your business marketing spend. But we’ve also seen social media used to uplift and spread positivity. Countless times we’ve scrolled through positive comments, sweet reunion videos, and heartwarming testimonials. It goes deeper than that though. Places were social media gets to a true heart connection and has the power to bring together people, improve lives, and be a catalyst for social equality and justice. Yancey Red exists because of the good social media does in this world. Before Yancey was Yancey, she was a new mom. Not making enough breastmilk, her baby was fed by Facebook. Over the course of 2 years, she found more than 25,000 ounces of breastmilk on social media, donated by moms who had enough to spare. Through that experience, Yancey started looking at social media differently - how it could be used to move in this world heart first. Forbes reports that it’s not all bad on social media. They cite news alert distribution, traffic messages, and a few other aspects that contribute to helping societies be more connected. Georgetown University published a paper on ways to use social media for good through connection with do-good organizations and, most importantly, truth in factual storytelling (no fake news, people). Yancey Red is taking it to the next level. Throughout the year 2020, on our Instagram feed, we’ll be sharing stories of how social media has positively impacted people’s lives. We want to hear your personal stories of gratitude and connection. Tell us your fun stories of how social media increased attention or sales for your business. Share your stories across the spectrum of how social media does good; any story that shines light on the positive impact social media carries. We want to highlight those stories that contribute to the good feels on social media. If you’re interested in sharing your story, send us a note. You may remain anonymous or we can highlight your business or personal profile. You can also tag @yanceyredagency and use the hashtag #positivelyyancey.</image:caption>
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  <url>
    <loc>https://www.yanceyred.com/red-blog/2019/10/12/hashtags-are-a-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570923189707-YYCBYL0HRC16BA8S81JE/hashtags+for+social+media.jpg</image:loc>
      <image:title>Red Blog - Hashtags are a Thing on Social Media - We know you know, but let’s just talk hashtags for a bit.</image:title>
      <image:caption>Social media hashtags build and boost your reach on certain (not all) social media platforms. They are the topping on your post, the roof that seals the deal on your marketing message. The first hashtag was used by a guy who now proudly owns the title of hashtag inventor on Twitter. It was August 2007, the hashtag was #barcamp, and the world was never the same. As a business marketer, you want to use hashtags to increase your engagement, get campaign attention, and grow your target audience following. Hashtags aggregate posts from everyone on a platform (privacy setting must be open on certain social channels), allowing people who are using a hashtag as a search term to find these similar posts. Now, you don’t want to use hashtags on every platform. At least not unironically. Twitter - This is the social media platform where hashtags were born. Tweets that contain a few hashtags tend to see improved reach over tweets without hashtags. Instagram - For sure, this is our favorite social media hashtag platform. Currently, you can use up to 30 hashtags per Instagram post. Don’t feel the need to fill the deal, just use what works for each unique post. Facebook - This is the platform where businesses use hashtags, but really shouldn’t. What often happens is folks duplicate their Instagram posts to Facebook, hashtags and all. We can compose an entire blog post about why you shouldn’t do this, but for now just take our word for it - Don’t duplicate your Instagram post to Facebook. Hashtags do not serve a purpose on Facebook, except when you want to be funny. Pinterest - So many people don’t realize that hashtags win on Pinterest. Power Pinterest users take advantage of hashtags on the descriptions of their pins and can significantly grow their following. Use them here. Pinterest is a search engine and hashtags help people find your business. LinkedIn - Yup, another great platform to use hashtags. Be conservative with your use of them on LinkedIn, keeping in mind the professional nature of LinkedIn. Now that you know your platform hashtag guidelines, here’s how to make it work for your business. A hashtag is created by using the pound sign (#) in front of a word that does not have spaces or punctuation. Yancey Red breaks hashtag usage into 4 categories: · Branded · Industry related · Topic · Trending The branded category of hashtags includes your location. #liveyourred is an example of a Yancey Red branded hashtag. #keepportlandweird is a branded location hashtag. People who live in Portland, Oregon (like Yancey herself) get the reference. Our national clients may not, but that’s okay. As a social media agency, the list is endless when it comes to industry-related hashtags: #socialmediamarketing #instagram #digitalagency. But are our potential clients going to be looking at those hashtags to find us? Maybe, so we always include a few. But let’s say we’re going after restaurant clients. In this case we’d scour posts and find the hashtags restaurants and their customers are using: #sherryweek #pdxeats. Now, you gotta make sure your actual content, the post you are writing, is reflective in some capacity of the hashtags you’re using and the client you are trying to reach. Your topic must make sense with your hashtags, at least on some level. And finally, what’s trending on that particular platform that is reflective of your business? To find this out, do your hashtag research. Some platforms like Twitter show you what’s trending. From there, you can take that insight to other platforms. Before you start using a hashtag, do your investigating. Hashtags can be added to posts for all sorts of topics you wouldn’t even think of until you took a peek. Make sure you’re ok with it’s usage before you take it on. For example, #liveyourred was often used by an international DJ. While we aren’t fans, we decided it was fine to co-opt this branded hashtag since the DJ’s use of #liveyourred was innocuous and not widespread. A final tip: Don’t spam with hashtags. No one likes that. #keep #it #interesting, but not like this. #keepitinteresting</image:caption>
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  <url>
    <loc>https://www.yanceyred.com/red-blog/your-business-wants-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1570911998698-6EUGGXTMVI69OT6J42PB/Social+Media+and+You.jpg</image:loc>
      <image:title>Red Blog - Your Business Wants Social Media - Your business has its own identity. Its own needs. You may not use social media, but your business wants to.</image:title>
      <image:caption>Maybe you don’t log into Facebook very often and you only know about Instagram from your kid. It’s feasible that social media is a drain on your energy and time. Perhaps you feel social media is a complete energy suck. All these things may be true, but what’s also true is that your business needs social media. Social media is your place to shine on, you crazy diamond, about your business. It’s where your brand voice comes through and you highlight all the grand aspects of what you do. Here’s what you can do to jump-start your social media activity. Start a business Facebook page. Your Facebook URL is unique and not easy to change later, so think on this one. Your Facebook page name is more easily changed down the road (at least for now). Optimize your profile by adding descriptive keywords that will help customers find you and fill in the entire About section. Add Services as well, lots of businesses overlook this one. Include photos that make sense for your business. And the most important thing, start engaging with your community; follow like-minded pages, post, comment, share, like. Maybe Instagram makes sense for your niche. If that’s the case, hop on over to Instagram and start your business account. For this one, you’re going to need to download the app because Instagram on desktop is limited. Do the optimize bio thing and pick a profile pic representative of your business. Make your first post using hashtags and of course, build and engage your audience. Let’s move straight to Google My Business. Yes, Google My Business is a social media platform. Plus it’s Google, so you can’t go wrong here. People leave reviews, you reply back (you better be replying), you add photos and videos, and you also create posts. There are 4 types of Google posts you can write. Offer posts are up for a set amount of time and are good for coupons, special deals, gift cards. Event posts are monthly features, events, and general happenings. Product posts are for featuring products and services, obviously. And What's New posts expire after seven days. These are more like your typical social media post. You’ll want to plan to write a What’s New post every week. The best part of Google My Business is that you are free to be selling your services or products all the time. This is the platform to talk about yourself in every post. And every post comes with a call to action button - buy now, call now, learn more. To get started, claim your business on Google right here. Now on to Twitter. Is your audience and competition on Twitter? Does it make sense for your business to be on Twitter? Even if it doesn’t make sense, do you just want to be snarky or provocative? Then this is you platform. Setting up your Twitter account is about as easy as it gets. Pick a business account name, write a bio that explains what your business is, and upload a profile and header images. And, of course, engage. #AllSet On LinkedIn there are two options - do you use your personal profile and/or do you set up a business page. Yancey Red says do both. Your personal profile is where all the connecting is going to happen. Your business page will often remain more static, but it’s still necessary. Be sure to complete all the aspects of your LinkedIn page, since incomplete profiles get less traction. There are other social media platforms out there that maybe your business fits into it. And maybe some of the social media accounts mentioned here aren’t your jam. Just because it exists doesn’t mean you need to use it. Remember, we started this article with that fact that maybe social media is an energy suck. But now you’re excited to move forward with it. Take your time so as not to overwhelm. Be good to your energy and your business. And always keep it interesting.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/instagram-live-increase-followers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1569495026055-DGWUCI94P8X152OAV6ZA/Instagram-Live-Increase_Followers.jpg</image:loc>
      <image:title>Red Blog - Instagram Live Life - Ring them bells ye heathens so the people will know.</image:title>
      <image:caption>Going Live on Instagram is an authentic way to connect with your customers. It’s behind-the-scenes and it leaves viewers with feelings of insight and connection. It also alleviates FOMO (fear of missing out) for those of us so inclined. If you’re a business looking to build, grow, and engage your audience, give it a go and then try it five more times. New York Magazine teamed up with LiveStream to gather survey data around how people use video. 87% of folks surveyed would prefer to watch online video if it was behind-the-scenes-content. 82% prefer live video from a brand over posts. And 80% would rather watch livestream video than read a brand’s blog. And the sun is going down on the sacred cow. What Instagram Live shouldn’t be is unscripted. You want a plan for your video because people don’t want rambling and meandering videos. Keep this part casual: Jot down notes about what you want the livestream video to be about. Not sure where or how to go about it? We’ve got some examples for you… At a job site Set the scene: Introductions, location, weather, crew. Invite questions: Ask viewers to leave comments or questions. Main subject: Problem you solved, new tool, progress. Invite questions: Again. People like to feel invited. Closing: What’s next, what to expect, goody-byes. New product Set the scene: Intro, Current products, gap new product fills. Invite questions: Ask viewers to leave comments ot questions. Main subject: Show the new product, features, benefits. Invite questions: Again. People like to feel invited. Closing: When released, how to buy, good-bye. At an Event Set the scene: Conference, event, fundraiser, ceremony. Welcome people to join you. Introduce silence: If it’s something to focus on, otherwise narrate the event. Closing: Tell folks what your experience is at the event, when you’ll be back, and say good-bye. Q&amp;A What better way to Go Live than by answering people’s questions. If you’re nervous that no one will join, ask friends and co-workers to pop in at the beginning to help set the stage and be sure to write down what you’ll talk about to fill in the space between questions. And the mountains are filled with lost sheep. You’ll want to announce your plans to Go Live with a Q&amp;A session ahead of time so people can be ready. And when you start the livestream, add a ? sticker on your IG Live, as this will allow people to ask questions. Sprout Social has lots of great how-to tips to help get you started with your Instagram Live video. Read them over, practice, and then Go Live on Instagram with confidence. You may be worried about how you’re going to look or what you’re going to say, but remember, you’re the expert in your business. You know what you’re doing and people are watching because they want to hear from you. #nojudgement. Special love to Mr. Bob Dylan for the song stuck in my head as I wrote this blog.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2019/7/18/character-limits-on-social-media-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1568371020832-QWGTKRQQYFIDLQKR642L/social-media-character-limits.jpg</image:loc>
      <image:title>Red Blog - Character Limits on Social Media Platforms - Social media asks you to break the rules. It also requires you to follow them.</image:title>
      <image:caption>Working in social media is a balance. What works for one client isn’t going to fly for another. Sometimes the comedy falls flat. Other times it’s winning the internet. Facebook plays fast and dirty, changing the rules without notice. Twitter hems us in with snark and famous character limits. Instagram is becoming less wild west and LinkedIn remains the reliable sister. Let’s just get down the very basics of character limit and content planning. You gotta know the limits, so here you go, laid at your feet without the typical blog fluff. Facebook ~ Username character limit: 50 ~ Post character limit: 63,206 But don’t do that. If you need to write that much, start a blog and share the link on Facebook. Keep your organic posts to 80ish characters and your paid ads to as little as possible. Twitter ~Twitter handle: 15 ~Profile name: 20 ~ Tweet character limit: 280 When we think of charcter limits, Twitter comes first to mind. Their change from 140 was a big deal. Twitter wanted us to feel less restricted, more flowy. And it worked. Instagram ~ Username: 30 ~ Bio: 150 ~ Caption: 2,200 ~ Hashtag limit: 30 People love their words on Instagram. On and on and on. Sometimes your brand needs to follow that verbosity. Sometimes it doesn’t. Vary it to keep your followers on their toes. LinkedIn ~ Page name: 50 ~ Posts: 700 ~ Articles: Maybe around 120,000. There doesn’t seem to be an established limit. You’ll get an error message when you’ve gone too far. There you have it. The quick and dirty.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-engagement-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1558729570270-PT00IFPWQVHTO5R1NLV6/Social+Media+Engagement+for+your+Business.jpg</image:loc>
      <image:title>Red Blog - I'm Here, Alive, and Paying Attention on Social Media - Social media engagement starts by talking to the account next door. Before you know it, you’re in a committed, but open, relationship.</image:title>
      <image:caption>Building a social media relationship with your followers means extending a hand and putting in regular effort to show that you care. 1. Say Hello, but do it differently. Heart those posts, emoji yourself silly, comment what you really mean. If you’re a home inspector looking to break into your local realtor scene on Instagram, authentically following realtors, mortgage lenders, roofers, mold remediation companies, and anyone else that is part of the home buying and selling chain, is the way to go. These other accounts should ethically mirror your business and values. And you should want to be following them, not just following with the hopes they will follow you in return. Do not, under any circumstances, use the follow/unfollow method of gaining an audience. Bad idea. Bad Instagram account. Bad social media user. Once you follow, you gotta engage. You’re on social media and the social part means that you step away from your account and you support the accounts that you love. Authentically. 2. Reposting, retweeting, and sharing are great ways to share the creative content of another, with credit, and gain a wider audience scope. Instagram makes it a little tricky, because their Terms of Use state that you must have written permission from the account holder before you can repost. A direct message or a comment on their post asking for the OK will suffice. Once that’s taken care of, you are going to need a 3rd party app to repost. We use the Repost app because it’s been around for awhile, free, and easy to use. On Twitter, you can retweet someone else’s post, with a comment of your own. Same with the Facebook share feature. #easypeasy 3. Building trust on social media can be a whole separate article, but it’s what you want to be doing every single time you’re on any social media platform. Trust is the source of all your actions. Keep your content on-brand, original, and high quality. That doesn’t mean professional videos and photos every time. It’s really about knowing how your audience wants to be entertained. Like we always say, you have to keep it interesting. Ask your followers to create their own content. This is called user generated content (UGC) and depending on the generation you’re working with, it can be a vital key to your social media engagement. Reply to every comment, keep engaged, step outside of your account, and share your business love. People want to be seen on social media, so it’s up to you to create a space that allows for your time and theirs.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/socialmediacontent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1558037275285-ZQYQ443B6OCPKJJA4CG8/socialmediacontent.jpg</image:loc>
      <image:title>Red Blog - Social Media Trick Writing - Fearless and full of fancy, trick riders flash their skills and leave you wanting the next crazy.</image:title>
      <image:caption>Yancey Red’s great-granddaughter is gearing up for rodeo season by dreaming her vivid trick riding inclinations. It could be her Russian roots (not from the Yancey side), her mad animal skills, or her love of the stage that makes her cherish the modern day cowgirl. Whatever the source, she’s got the appetite. Creating content for social media isn’t at all like trick riding. You don’t need a strong core to write dope copy. Showy outfits may put you in the mood, but it’s usually not necessary (there are exceptions). And the rodeo circuit moves at a much faster pace than your flying fingers. Trick riders are daringly visionary women who train for excellence and risk injury. And there aren’t very many of them. While trick riders are up at dawn performing safety checks, social media content writers can usually get by without peril while solely working on their typing muscles. The good ones, the people who read well-written books for fun, maybe have written a book or two themselves, the witty, creative, smartypants writers, these are the people you want writing your social media content. We’ve published about how to write your own blogs. But what about the actual craft of writing for social media? What makes for good social media writing? Link Humans, a UK branding agency, says “don’t be all me, me, me.” That translates to making sure your social media manager knows how to create strategy that includes content diversification beyond your own business. Yes, that makes sense, but strategy doesn’t yield words that work well. There’s a site out there (we won’t share the link) that provides a free “proven formula” for successful social media writing. Not even joking. Apparently, each social media platform has a precise writing method that will make your business ultra successful. We’re gonna tell you now, it’s not quite like that in real life. Here are three writing tips for you and your social media manager: 1. Use your casual voice. That’s the first advice from Agorapulse, a social media management tool. “Understand that your social media accounts are not supposed to be a replica of your website. Even if you are a serious corporate brand, you will need to soften your tone and make it more casual.” 2. Shift your writing style on every social media platform. What works for LinkedIn isn’t going to fly on Pinterest. LinkedIn is more buttoned up and professional, while Pinterest is about the visual description. LinkedIn example: These two important social media starter tips will help even the seasoned cowgirl keep it together on social media. #socialmediamanger Pinterest example: Even if this isn’t your first rodeo, stay tuned…These two radiant social media starter tips will help even the seasoned cowgirl keep it together while wearing the most awesome boots. #socialmedia #cowgirlboots #allcattle #cutehat 3. Put your Call To Action out there. Ask for what you want. Just because you’re putting your vibe online doesn’t mean it’ll rain customers. You have to ask people to take action - this is called your Call To Action (CTA). A CTA isn’t always about you and your business. “Buy now” and “Order here” prompts are great, but so is asking open-ended questions of your followers. Ask for their attention by including them in the conversation. Examples: Roof cleaning company showing photos of random found objects on roofs: What odd things have you found on your roof? Meal delivery service showing a carousel of photos: Check out our meals this week and let us know your favorite. Here’s the thing, your followers want to be informed and entertained at the same time. They want to feel good and have their interest peaked. They are waiting for you to get their attention. Now remember, keep it interesting and live your red.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/the-miseducation-of-yancey-red-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1555268911262-JZFCNVYYD4M5H10PDDQX/Social%2BMedia%2Bby%2BYancey%2BRed.jpg</image:loc>
      <image:title>Red Blog - The Miseducation of Yancey Red - The Miseducation of Yancey Red</image:title>
      <image:caption>Not knowing where or how to start is something we hear all the time. Business owners know they should be on social media, they know their posts should be connected to a larger, integrated campaign, but most people are using the post and pray method of social media - hoping something, anything they are doing will eventually work. Social media is a tool that will solve problems for you. I, the granddaughter of Yancey herself, had a traumatic birth experience with my daughter and one of the results was that I was unable to make breastmilk for her. The reason that Yancey Red exists as a social media agency today is because of that birth. A few days after my daughter was born I launched a Facebook campaign searching for donated breastmilk. For the next two years mothers from all over the west coast shipped me over 22,000 ounces of breastmilk. They did this because they found the story I created on Facebook compelling and important to their value systems. Eight months after the birth I started a Facebook community for mothers that experienced a similar birth trauma to me. I brought people together and organized a cadre of volunteers to manage the online interactions of the group, which is now over 4,000 active mothers. From there, I leaped into all the social media platforms to run a 30-day fundraising campaign to support the writing of my book about birth trauma. Because of social media, I was able to raise close to $25,000. This led to me using social media to launch a nonprofit and workshops for birth professionals around traumatic birth. Then I started taking on local social media clients and my portfolio grew to national corporations and a few Fortune 1000 companies. None of this would have happened without social media. Social media is about the human story. Erase the computer screen and there’s a person on the other side reading your posts who within microseconds decides if what you wrote deserves their interest. There’s 3 things to know when you sit down with a social media manager: 1. When starting on social media, you want to know what your Key Performance Indicators (KPI) are. These can be anything that is important to your business, it doesn’t always have to be increasing your sales. Over the next 90 days you may want to increase likes on your FB page. In some cases this is a very valid KPI. This can be done through a targeted ad campaign that involves creative content that makes it a no-brainer for someone to like your page. 2. You’ll also want to consider how you define your Return on Investment (ROI)? Similar to any content campaign, with social media you’re playing the long game. After three months things will start to shift, at six-months you’ll see even more positive changes and on from there. 3. Know that there is an exit strategy. A social media manager can also help you, or an employee, take over your social media accounts by creating strategy documents that lay out your online voice, narrative, and how to achieve your goals. At Yancey Red we work hard to ensure that our clients meet their KPIs and have a nice ROI. We also make sure our clients stories are out in the world, seen by their audience, and that the businesses are remembered for their unique value systems.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/shadow-banning-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1551963457837-DNZ7V43BSBVMQ8OQ1ZDL/shadown_banning_on_social_media.jpg</image:loc>
      <image:title>Red Blog - Shadow Banned on Social - Kinda like bad parenting, shadow banning is a passive aggressive way for social media platforms to deal with bad behavior.</image:title>
      <image:caption>Maybe, when you were starting out on Instagram, you did the follow/unfollow method to try to get more people attracted to your account. And maybe, after a few years, you realized that not only was following people and then unfollowing them as soon as they followed you, disingenuous and super obvious to anyone paying attention, it also negatively impacted your engagement rates. Perhaps, instead of the follow/unfollow strategy you just liked a million people on Instagram, but you didn’t really engage with these people, so no one really followed you back and you were left with a handful of followers and a million accounts that you were following. And once you started paying attention, you realized that the people you actually wanted to start engaging with couldn’t be found on Insta because your feed was filled with the million accounts you had no real connection to. And somewhere along the line you read about how your followers and following ratio needed to be a certain way, so you started massively unfollowing people in the same manner with which you started following them. Then you noticed something. No one was even seeing your new posts. You could have been shadow banned. Here’s how to tell: 1. Create a post with a random hashtag that isn’t super popular. 2. Log into Instagram using a dummy account, or a friend’s account, that is not following your account. 3. Search for the hashtag you used in your post. If you see your post when searching for that hashtag, then you aren’t shadow banned. If your post isn’t coming up when you search, then your account is shadow banned. Uh-oh. What does this mean? It means your hashtags won’t be searchable by non-followers. This means it will be very difficult to grow your audience. How do you fix this? Wait it out and you closely follow Instagram’s Terms of Services. There isn’t a set protocol around release from shadow banning, but the industry reports it could take 48 hours to a few weeks. So, be a good social media person and authentically engage with your audience and create your audience from a place of interest, not numbers. Keep it interesting.</image:caption>
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  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/writing-effective-blogs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1550117584308-DONTODZL46XGEKGDX0XL/Writing-Effective-Blog-Posts.jpg</image:loc>
      <image:title>Red Blog - Write That Blog - Maybe you start out really wanting to write a blog post, but eventually you sink lower and lower in despair.</image:title>
      <image:caption>Let’s just normalize that feeling for you. It’s okay, blog writing isn’t a marketing task most of us cherish. We get it. That’s why people hire ghostwriters - blog writing is a skill. But, we’re here to guide you along and get you started writing for yourself. So read up. 1. Why do you want to write blog posts for your business? Yes, we want you to answer that question. When you know why you want to do something you’ll be able to create content that supports that goal. We write blog posts to improve our SEO and because we think we’re funny and people tend to share our blogs on social media. Win Win. That’s our motivation for writing these stunning pieces. 2. What do you remember about making outlines? Forget Roman numerals and proper spacing, but don’t go to the other extreme and BuJo this. Keep it simple and spend no more than 10 minutes on your blog outline: Intro, Body, Closing. 3. Pick your medium. Are you a pen and paper gal? Most creative on the typewriter? For us, form defines our ability to keep it interesting in our social media and with our blog posts. We like small columns of text, so we write our blog drafts in these tiny columns. It makes us feel like we’ve written a bunch, when really our lines are about 6 words across the page. Whatever works. 4. First draft, worst draft. Your first draft isn’t going to be your last. Part of our agency services includes editing manuscripts for readability and typos. We’ve seen first drafts and we’ve seen last drafts - there is a difference. Once you sit down to write, don’t expect this first go to be publishable. Think of it as your brain dump, the draft where you get all your ya-yas out. 5. Find second eyes to edit yo’ stuff. Edit. Revise. Shorten. Show, don’t tell. And then, pay someone to review your work. Someone who knows how to read words on the page and knows what works for your goals (see step 1). 6. Add pics that make sense. Images keep it interesting - Not boring the crap out of people includes finding non-copyrighted images that make sense for your blog topic. 7. SEO your blog. Keywords, keywords, keywords. Keywords are the bedrock of your blog post getting seen by someone other than your best friend. Your business’s SEO depends on accurate keywords so customers can find you. Don’t over SEO your blog, but do know the targets you want to hit when it comes to potential customers finding you on Google. 8. Social media your blog post. Now that you’ve published it, post it. As we’ve mentioned before, you can’t cram meat into a bun and call it a robust meal. Your social media posts have to contain more than just the link to your blog. Include the image and also a snippet that isn’t the first 2 sentences of your blog post. Check out how we handle this by reading the snippets under the images on our Read Red Blog page. There it is. You now know how to begin writing blog posts for your business. And remember, keep it interesting! Now go forth and write.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-for-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1549748661421-YYHAW88UGPT40BMS5SBO/Social+Media+for+Your+Business.jpg</image:loc>
      <image:title>Red Blog - Stake your Social Media Claim - There comes a time when every business gets in on social media.</image:title>
      <image:caption>Even if this isn’t your first rodeo, stay tuned - These two important social media starter tips will help even the seasoned cowgirl keep it together on social media. So, you made a decision to get your business active on social media. Or maybe you’re already there but you’re kinda sorta questioning if what you’re doing is worth it. Start with your objective and lead from there. Are you wanting to display pictures of your craft bath and body products? Maybe you’re looking to share your humor and wit with an audience targeted by location? Perhaps you’re a top dance school in Portland and you want to highlight your youth classes to all the Gen X parents. Oh, maybe you’re a design/build firm growing it’s industry voice to other professionals. What’s the essential thing all these businesses have in common? They’re using their chosen social media platforms to meet their objectives. The visual content focused bath and body business posts curated images on a top visual platform. The lawyer working to make legal services less intimidating to people who might be afraid of lawyers, is using their 280 character limit to make it happen. When you’re first getting on social media, or evaluating the time you currently put into social media, knowing what your objectives are, and which platforms speak to those objectives, is the first place to start. And the second most valuable social media action? Authentic engagement. Algorithms being what they are, which is mostly shrouded in mystery, do reinforce posts seen with posts engaged on most platforms. Beyond the engagement rate are real people (usually) who are also looking to be rewarded on their social media channels. Social media is a conversation, not a soliloquy. Show appreciation for posts you enjoy. Remember, consumers are lighting your brand on social media. If someone comments on your post, always reply. Doing this will keep your social media game in the honest and good realm. And as always, keep it interesting and don’t bore the crap out of people.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/social-media-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1548380302636-PE3ZA7XTNYNWA6Q6TQ0R/increasingsocialmediaengagement</image:loc>
      <image:title>Red Blog - Increasing Your Social Media Engagement - All lime, no tequila doesn’t cut it for your cocktail and it won’t work for your social media engagement either.</image:title>
      <image:caption>Content is queen and social media engagement is her lover. You’ve put the meat in the bun, but where’s the relish? You’ve skimmed a few social media marketing books, but where’s the public affection? The start can almost feel too easy: Post content on LinkedIn, Facebook, Twitter, Instagram, and all the others that speak to your audience. Gain a few followers. Keep your content interesting. Share visuals. Then you notice you don’t have much engagement, if any at all. Where are your social media fans and why aren’t they liking, retweeting, and sharing their love of your business? First question: Are you liking, retweeting, and showering them with love? Authentic engagement goes a long way in social media. And, this is important, so does directly and promptly responding to every comment and inbox message that comes your way. Doing for others what you want done for yourself truly helps your brand. When you come cross a post that feels like your fans would appreciate it, share it and tag the original poster. Send love hearts to your favorite posts, thumb up those great visuals, and comment on all the things that feel good to you and your business. Next question: How are you curating conversation on your social media platforms? Initiate conversations focused on your audience around the industry you serve. Never can it always be about your business. Mostly always (and sometimes slightly frequently) should it be about your fans. Ask ‘em questions, create quick surveys, and strategize giveaways that require liking, commenting, and sharing your social media posts. Third question: How are those hashtags going? Make a hashtag list that speaks to all the areas of your brand and industry. You’ll be able to use this list to spark social media posting ideas and craft engaging posts. Each platform has their own respective hashtag norms and Social Media Today does a great job explaining the differences. General rule though - don’t go hashtag stuffing your posts. Just like keyword stuffing can harm your content, using tons of hashtag can give the wrong impression on some social media channels. With these three pointers - engagement, conversations, and hashtags - you’ll begin to see more social media engagement on all your posts. Unless you stop being interesting. Then it’s time to hire a social media consultant.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/brand-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1548112016935-FJBKMLG8UHBK5UJZ2P7X/emiliano-vittoriosi-1169979-unsplash.jpg</image:loc>
      <image:title>Red Blog - Customers are Lighting Your Brand on Social Media - Your Brand is in the Hands of your Customers.</image:title>
      <image:caption>Social media is the fire in marketing. It’s the red on your shoes and the platform that defines and shapes everything your business does. While you are in control of what you post, what comes from others is out of your hands. “People now have rich digital lives on top of their physical lives,” says Michelle Peluso, IBM’s Chief Marketing Officer. And this means they are looking at businesses as part of their digital life experiences. So many people partake, at some level, in social media. This matters to your business because at different times they are going to focus on your business. “The emergence of social media has given consumers a whole new way to interact with the brands they love — and a forum to complain when brands disappoint.” reports Market Force in a blog from the Digital Marketing Institute. How do you make customer’s social media posts work for you? You can run all the social media engagement campaigns you want - encouraging your audience to post selfies with your products on Instagram, checking in on Facebook, Snapchating with an employee, and tweeting at your company. But what really matters is how you treat current and future customers. - Be responsive and positive on social media - Engage with your social media communities - Keep your inbox response time short - Acknowledge social media posts from customers - Respond to criticism in a positive way Think of your social media channels as revolving doors. You post pictures, articles, and snippets about your business and industry and customers walk through that door from their homes. Get social with your people on all your channels and show everyone who’s watching that you are living your red. And remember, keep it interesting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2019/1/17/seo-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1547756406767-UQRGA4LCGBNQZPCJ7GQX/SEO_Checklist.jpg</image:loc>
      <image:title>Red Blog - SEO Checklist - Is Everything in Place? - All that work and you’re wondering where your SEO fits in?</image:title>
      <image:caption>You know SEO is mega important when it comes to people finding you. You know you need to do things to get higher Google and Yahoo rankings. But maybe you just aren’t exactly sure what those things might be. First piece of advice: Keep it interesting! Don’t use your words to bore the crap out of potential customers. Use your words to inspire and delight, all while getting what you want from someone reading your website copy. If you promise to keep your website copy interesting (we can help you with that, by the way), then you may continue reading our SEO checklist. 1. Every page on your website needs a site title and a unique description using keywords from your research. 2. Every photo needs a title. 3. Add your location everywhere. 4. Your URL slugs gotta match the content on each page. 5. You need a blog. Seriously, this is the only way your content will be fresh enough to keep search engine indexing interested enough in your website content. This helps your SEO so much, we can’t stress it enough. And if you’re iffy on the whole blog writing thing, we can help you with that as well. 6. Social media! Now, you know that we love social media. Social media treats our clients well and it will also treat your SEO nicely. You can connect your feeds to your website so your content is fresh and the SEO gods are keeping your website above the fold on page one. This list is a solid place to start with your SEO optimization. It doesn’t matter if your site is about to launch or in it’s 5th year, there’s never a bad time to optimize.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/2019/1/13/keywords-you-know-its-seo-important</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1547433801346-ABXSHW6SAXZ61DWTAJOC/keywords-and-seo-yanceyred.jpg</image:loc>
      <image:title>Red Blog - Keywords - You Know it's SEO Important - Keywords are SEO important</image:title>
      <image:caption>These days search engines aren’t only indexing your website headers or call outs on your site. Nor are they only high-ranking website copy that is stuffed with a million too many SEO keywords. Here’s how to get started on your SEO happy place when it comes to keyword research and the creative content on your site. First, you need to target your keywords. These are the search terms and descriptive words that potential customers might use to find you and your competitors. Do a search of your industry and location (if applicable) and see what comes up. When I search “Gaming stores Portland” after the first three Yelp entries I see that the next two entries are for the same store. They’ve got a blog, and that means their content is fresh - that’s a biggie when it comes to SEO. They use their city and state to boost their SEO along with gaming keywords for their latest releases. Good job, number one ranking Portland gaming store. Second, make a list of all the iterations of your keywords and divide them into categories: target audience, locations, products, brands, competitors, synonyms of all the keywords you’ve listed, and finally, words that Google is relating to your keywords. If you’re just getting started on your website or if you’re looking for an SEO refresh, remember that you’re creating content that is also for real people to read. Keep it interesting. Keep it simple. And keep it SEO-friendly by doing your SEO keyword research before you start. Most important, don’t bore the crap out of everyone.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.yanceyred.com/red-blog/google-lens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5bc4e2f2da50d37b0343ae78/1546139465479-WU6F7E3SRX4RXYGCC765/exploringsocialmediathroughnature.jpg</image:loc>
      <image:title>Red Blog - Google Lens for Social Media Images - Visual Search for Social Media Images</image:title>
      <image:caption>Google Lens turns images on your camera into searchable terms that put words to what you’re looking at. Visual search is the future (along with silver sage as the 2019 wedding color). How does this help you? Google Lens can ID over a billion items, including text that can be added to your contacts and other apps. So, not only will it make getting business card info, receipts, and lists where you need them, Google Lens is also ready to help you make visual social media posts. And what do you mighty social media mavens do with Google Lens? You quickly find those pics of the perfect lamp shade for your retail client. You soothe your internal strife around your inability to remember names of flowers. And you find photos for social media posts that are just the right shade of red. If you’re ready to dive in, download the Google Photos app and press the white dot icon when viewing a photo. With this app you’ll also be able to create photo collages and animation on the fly. A pretty handy social media tool on your phone. Enjoy.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.yanceyred.com/red-blog/category/Cannabis+Social+Media</loc>
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