Pinterest & Instagram Strategy and Training
Z Candles
Social media strategy and hands-on training for a national luxury candle brand, giving the owner the skills to independently create and manage Instagram Reels, Stories, and SEO-focused Pinterest content designed to support online sales.
Turning Social Media Know-How Into an In-House Skill
Yancey Red developed customized Pinterest and Instagram strategies, then trained the business owner to put them into practice independently. Training focused on Instagram Reels and Stories, Pinterest best practices, content creation, and using each platform strategically rather than simply adding more posts to the workload.
Pinterest training also incorporated SEO and keyword strategy to improve product discovery and create content with a longer lifespan, while Instagram training focused on visual storytelling and the platform’s video and interactive features.
“Yancey Red provided a detailed guide on how to manage my social accounts. I’m excited to apply all that I have learned so that I can use social media as a tool to grow my business.”
About The Client
The client is a luxury candle brand selling handcrafted products to customers nationwide. With highly visual products and an e-commerce business, Pinterest and Instagram offered strong opportunities for product discovery, brand storytelling, and driving customers toward the online store.
The Process
The engagement was designed around teaching rather than ongoing management. Customized training sessions gave the owner practical guidance on creating Instagram Reels and Stories, planning content, using platform features effectively, and developing a consistent approach she could maintain herself.
For Pinterest, the strategy focused heavily on search behavior, including keyword research, SEO-focused descriptions, board organization, and creating Pins designed to remain discoverable over time. The owner left with platform-specific strategies and the skills to continue implementing them independently.
Social Media Results
The training gave the owner the skills and strategy to manage Pinterest and Instagram independently, turning platform-specific knowledge into an internal marketing capability rather than an ongoing outsourced service.
The Pinterest strategy also created opportunities for longer-term product discovery through search-optimized Pins, while Instagram Reels and Stories gave the brand additional ways to showcase products, communicate its personality, and engage customers through visual content.
Want to build your own social media skills instead of outsourcing management? Explore Yancey Red’s social media strategy and training services.