is yancey red right for your social media?
Creative social media starts with understanding your business, your people, and what you want social media to do for you. We've been doing exactly that since 2011.
HOW WE’RE MADE
Yancey is an homage to our founder's paternal grandmother, Nancy Yancey.
Nancy was a self-made entrepreneur with a fiery creative streak who loved marketing and numbers equally. She was a networker, a connector, and someone who knew how to get things done. Born under the sign of Aries, Nancy was flair and substance.
She also had red hair.
For us, red symbolizes energy, tenacity, and verve. Yancey Red was made that way, too.
We put our red to work for you.
WHAT WE LIKE
Our drive starts at red and rolls toward whatever color you like. We create situations in your social messaging that are as light or as serious as you want to be, always targeted according to the audience segments you need to reach.
Do you want whimsy? Something studious and somber? Buttoned up and corporate with the occasional joke?
We uncover what’s at the root of how you define social media success, then fire it up accordingly so your voice is a true reflection of your brand—and not simply an affectation that someone will scroll past without thinking.
“Part creative instinct. Part business sense. A little fire in the middle. That’s Yancey Red.”
people care about the things they care about.
People care about the things they care about
Sounds obvious. It's also the foundation of good social media.
Your customers aren't scrolling around waiting for your next post. They're interested in their businesses, their problems, their communities, their hobbies, and their lives.
Our job is to find the place where what they care about meets what you have to say.
That's where good social media starts.
HOW WE WORK FOR YOU
Yancey Red provides creative social media management and strategy for businesses and nonprofits throughout North America.
Social media management
Organic + paid social media
Social media strategy
Content creation
Meta
LinkedIn
Google Business Profile
TikTok
Social media consulting
Workshops + training
Keynote speaking
Stirring the pot
Here’s what we care about:
Presence
Narrative
Visuals
White space
Red space
Kindness
Here’s what we do:
We learn your business.
We figure out who you're talking to.
We find the stories, ideas, and moments worth sharing.
We build a social media strategy around what you're actually trying to accomplish.
Then we create, publish, manage, measure, and keep making it better.
What steps do we follow before we make a single post?
Discovery. Yes, everyone does this. Or at least they should.
We’re going to ask you the following types of questions. If you know the answers, great! If not, then we’ll get there together.
What does your business need right now?
Where are you trying to go?
Who are your people?
What do they care about?
What are you already doing that's working?
What isn't?
What should social media actually be doing for your business?
Noticed we haven’t mentioned “social media” yet?
That’s because our background comes from a number of places: project management, tech, creating writing, homebirth labor…in all of those places, we’ve been asked to be adept in our asking and in our listening.
If our ears aren’t working for you, then our fingers won’t be much help either.