Social Media Event Marketing for Local Audiences
Mechano-Therapy
Organic and paid event marketing for a Portland, Oregon wellness class, coordinating Facebook, Google, and Eventbrite to target prospective attendees across multiple counties and drive attendance for a one-time event.
Turning a Local Event Into a Regional Campaign
Yancey Red developed a coordinated digital campaign to promote a one-time wellness event beyond the organization’s existing audience. The strategy combined organic Facebook promotion, targeted Facebook advertising, Google visibility, and Eventbrite to create multiple paths for prospective attendees to discover the event and register.
Paid targeting expanded the campaign across Portland and surrounding counties, while organic content and event listings reinforced the messaging throughout the promotion period.
“I am thoroughly impressed by Yancey Red. Courtney is a true professional, understands her industry and what needs to happen for your social media accounts to be successful. I have seen her creativity first hand and wouldn’t hesitate to refer anyone to Yancey Red.”
About The Client
The client is a Portland-area wellness organization offering classes and educational events. For this campaign, the goal was to move beyond its existing audience and reach people throughout the region who were interested in the topic but may not have already been connected to the organization.
The Process
The campaign coordinated Facebook, Google, and Eventbrite so prospective attendees encountered consistent event information across multiple digital channels. Facebook advertising used geographic and interest-based targeting to reach relevant audiences throughout Portland and surrounding counties, while organic promotion kept the event visible to the existing community.
Eventbrite provided the registration destination, and Google supported event discovery outside social media. Together, the channels created a focused campaign designed around one clear outcome: getting the right local and regional audience to the event.
Social Media Results
The coordinated campaign successfully expanded awareness beyond the organization’s existing audience, with more than 80% of event attendees reporting that they discovered the event through social media.
Using Facebook, Google, and Eventbrite together gave the event multiple discovery points while targeted social media advertising reached prospective attendees throughout the Portland region. The results demonstrated how a focused digital campaign can turn social media awareness into real-world event attendance.
Planning an event that needs to reach beyond your existing audience? Explore Yancey Red’s social media campaign and paid advertising services.