Facebook Ad Campaign for Local Retail Sales
Minuteman Press
A targeted Facebook advertising campaign for a Portland-area printing business, created during the COVID-19 shutdown to reach families of graduating seniors and drive sales of custom graduation yard signs.
Turning a Sudden Need Into a Targeted Campaign
Yancey Red developed and managed a paid Facebook campaign during the COVID-19 shutdown, when traditional graduation celebrations were being canceled and families were looking for new ways to recognize graduating seniors.
The campaign promoted custom graduation yard signs from a local printing business, using targeted Facebook advertising to reach parents and families of graduating students in the Portland area. Messaging and creative focused on a timely, highly specific need, connecting the company’s printing capabilities with customers actively looking for an alternative way to celebrate graduation.
“Yancey Red increased our visibility and optimization. The only marketing we did was her Facebook campaign and it worked! We sold more signs that I thought possible. Courtney is fun, dynamic and a wonderful person.”
About The Client
The client is a Portland-area printing company producing custom signs, graphics, and other printed materials for local businesses, organizations, and individuals. When COVID-19 disrupted traditional graduation celebrations, the company quickly developed a product that gave families another way to recognize graduating seniors.
The Process
The campaign moved quickly to capitalize on a highly time-sensitive opportunity. Facebook advertising targeted Portland-area parents and families likely to have graduating students, pairing geographic and audience targeting with creative focused specifically on custom graduation yard signs.
Campaign performance was monitored throughout the short sales window, allowing targeting, messaging, and budget decisions to stay focused on reaching the most relevant local audience while graduation was top of mind.
Social Media Results
The campaign connected a timely product with a highly relevant local audience during a narrow sales window, with 100% of graduation yard sign sales coming directly from social media.
Targeted Facebook advertising gave the printing company a fast way to reach families looking for alternatives to traditional graduation celebrations. The campaign demonstrated how precise targeting, timely creative, and the right offer can turn a short-term opportunity into measurable sales.
Looking to reach a specific audience with a focused paid campaign? Explore Yancey Red’s Meta advertising and social media campaign services.