Google Ads & Google Business Profile Management
Joann’s uniforms & embroidery works
A multi-year Google Ads and Google Business Profile management partnership for a Vermont retail business, combining ongoing local search visibility with targeted ad campaigns for nurses, first responders, vehicle wraps, custom apparel, and other priority products and audiences.
Turning Local Search Into a Long-Term Marketing Channel
Yancey Red manages an ongoing Google Ads strategy alongside the company’s Google Business Profile, creating a coordinated presence across paid and local search. In addition to evergreen advertising, we develop targeted campaigns around specific services, products, and audiences, including nurses, first responders, vehicle wraps, custom apparel, and other seasonal or business priorities.
“Yancey Red has helped our business in areas we just do not have time for! She is proactive, attentive to detail, and always looking creatively for our business. This allows us more time to do what we do best!”
About The Client
The client is a Vermont retail business providing uniforms, workwear, custom apparel, embroidery, screen printing, and vehicle graphics. Its customers include individuals, businesses, healthcare professionals, first responders, and organizations throughout the region.
The Process
The multi-year strategy combines ongoing Google Ads management with active Google Business Profile management to strengthen visibility when local customers are searching. Campaigns are created and adjusted around specific business priorities, from broader product and service searches to focused campaigns targeting nurses, first responders, vehicle wrapping, and other high-value opportunities.
Google Business Profile management supports the paid campaigns with regular updates, accurate business information, photos, and content designed to maintain a strong presence in local search.
Social Media Results
The multi-year partnership has created a consistent Google presence that supports both everyday search demand and specific business priorities. Targeted Google Ads campaigns allow the company to reach distinct customer groups, including nurses and first responders, while service-focused campaigns promote higher-value offerings such as vehicle wraps.
Ongoing Google Business Profile management strengthens the company’s local search presence alongside paid advertising, keeping business information, photos, and updates current while giving potential customers additional ways to discover and engage with the business.
Looking to improve your visibility across paid and local Google search? Explore Yancey Red’s digital marketing and paid advertising services.