Organic Digital Marketing for Beauty & Wellness
echo natural beauty
Integrated organic digital marketing for an eco-luxe beauty and wellness business, combining Facebook, Instagram, Google Business Profile, and email marketing to support spa bookings, online product sales, and customer engagement.
Connecting Content, Email, and Ecommerce
Yancey Red managed an integrated organic digital marketing strategy across Facebook, Instagram, Google Business Profile, and email marketing. Content promoted the company’s spa services and product line while supporting ecommerce sales, customer education, seasonal campaigns, and ongoing engagement with both existing and potential customers.
“Yancey Red does an outstanding job branding our social media. I’m continually impressed how quickly she made an impact and we immediately saw results in sales and feedback from our clients. I love working with Courtney. She is detail oriented and continues to improve our reach.”
About The Client
The client is a Portland, Oregon beauty and wellness business offering spa services alongside its own line of natural skincare and body products. With both an in-person service business and an e-commerce store, its marketing needed to connect local customers with the spa while reaching product customers well beyond Oregon.
The Process
The strategy connected social media, email marketing, Google Business Profile, and ecommerce rather than treating each as a separate channel. Facebook and Instagram content balanced products, services, education, seasonal topics, and brand storytelling, while email campaigns provided another way to reach customers directly with product launches, promotions, spa news, and timely content.
Google Business Profile management supported local discovery and spa bookings, while the broader content strategy created multiple paths for customers to move from discovery to the website, online store, or spa.
Social Media Results
The integrated strategy produced measurable growth across social media, email marketing, and e-commerce. Engaged followers increased by 75%, while online product sales increased by 68%.
Email marketing became an especially strong channel, consistently achieving newsletter open rates of 60% or higher and click rates above 45%. Online sales and spa bookings were also directly tracked to newsletter campaigns through monthly reporting.
By connecting organic social media, email marketing, Google Business Profile, and ecommerce, the strategy supported customer engagement, local spa bookings, and national online product sales.
Looking for a digital strategy that connects social media with the rest of your marketing? Explore Yancey Red’s social media and digital marketing services.