Organic Social Media Management & Account Cleanup
Everett Street Autoworks
Long-term organic social media management for a $3 million Portland auto repair business, beginning with the removal of purchased followers and rebuilding Facebook and Instagram through ethical audience growth, consistent content, and daily engagement.
Rebuilding an Audience the Right Way
Yancey Red began by addressing a significant problem in the company’s existing social media presence: thousands of purchased followers. We removed fake and low-quality followers and rebuilt the audience through consistent organic content, genuine engagement, and ethical social media practices.
From there, Yancey Red managed Facebook and Instagram for the Portland auto repair business, creating content around vehicle maintenance, repair services, automotive education, company culture, and the people behind the business. Ongoing community management and daily engagement were used to build real relationships with local customers rather than inflate audience numbers.
“Prior to Yancey Red my social media had no consistent theme, message, or sense of brand. Courtney got it all whipped into shape and cleaned up many of the old mistakes my previous vendor made. Courtney is a great communicator and a student of any industry that she engages with for her clients.”
About The Client
The client is a Portland, Oregon auto repair business generating approximately $3 million in annual revenue. Its social media presence needed to reflect the reputation of an established local business rather than an inflated follower count built through purchased audiences.
The Process
The first priority was social media cleanup. Thousands of purchased followers were removed so future engagement and audience metrics would reflect real people with an actual connection to the business.
From there, the strategy shifted to sustainable organic growth through consistent Facebook and Instagram content, automotive education, service information, company culture, and daily community engagement. Instead of chasing follower numbers, the focus was on building a relevant local audience and creating a social presence that could support the business over the long term.
Social Media Results
The cleanup replaced an inflated audience with a healthier social media foundation built around real customers and local community members. After removing thousands of purchased followers, Facebook and Instagram could be measured against genuine engagement rather than misleading follower numbers.
Consistent organic content and daily engagement then rebuilt the company’s social presence around relevant local audiences, creating stronger connections between the established auto repair business and the Portland community it served.
Looking to clean up an unhealthy social media presence or build a more valuable organic audience? Explore Yancey Red’s organic social media management and strategy services.