Facebook Lead Generation Ads for Home Services
AdvantaClean of Southwest Washington
Paid Facebook and Instagram lead generation campaigns for a mold remediation and air duct cleaning company serving Washington and Oregon, supported by organic social media and Google Business Profile content targeting homeowners, property managers, and commercial clients.
Turning Local Demand Into Qualified Leads
Yancey Red developed and managed paid Facebook and Instagram lead generation campaigns designed to connect the company with homeowners, property managers, and commercial customers looking for mold remediation and air duct cleaning services across Oregon and Washington.
Paid campaigns were supported by organic social media and Google Business Profile management, creating a broader digital presence around mold, indoor air quality, air duct cleaning, and related property concerns while keeping lead generation at the center of the strategy.
“Yancey Red’s Instagram strategy and Facebook ad management has been great at targeting potential customers that we otherwise might not reach. Courtney quickly learned industry terms and is able to write meaningful content with very little assistance.”
About The Client
The client is a mold remediation and air duct cleaning company serving residential and commercial customers across Oregon and Washington. Its services address issues including mold, indoor air quality, moisture, and air duct contamination, making local visibility especially important when property owners are actively looking for solutions.
The Process
The strategy combined targeted Facebook and Instagram lead generation campaigns with ongoing organic social media and Google Business Profile management. Paid campaigns were developed around specific services and audiences, using geographic targeting to reach homeowners, property managers, and commercial decision-makers within the company’s service areas.
Organic and Google content supported the campaigns with educational information about mold remediation, air duct cleaning, indoor air quality, and property maintenance, creating multiple opportunities for prospective customers to discover the company before submitting an inquiry.
Social Media Results
The integrated strategy produced a 58% increase in client inquiries, connecting targeted paid advertising with the company’s broader organic social media and local search presence.
Facebook and Instagram lead generation campaigns reached homeowners, property managers, and commercial audiences across Oregon and Washington, while ongoing social media and Google Business Profile content reinforced the company’s expertise in mold remediation, air duct cleaning, and indoor air quality.
Looking to turn digital visibility into measurable leads? Explore Yancey Red’s paid social media advertising and lead generation services.