LinkedIn Social Media Marketing
Aligned Incentives
Organic LinkedIn content and strategy designed to build visibility, establish thought leadership, and reach decision-makers for a B2B SaaS company.
Building B2B Visibility Through LinkedIn
Yancey Red developed and managed an organic LinkedIn strategy designed to reach senior decision-makers and strengthen the company’s presence in the B2B SaaS market. Content translated complex sustainability and technology topics into relevant, accessible posts while establishing a consistent voice and presence on LinkedIn.
“Courtney is one of these rare individuals who is smart, strategic, pragmatic, flexible, and easy to work with. I would highly recommend Yancey Red to any company trying to up their marketing and social media game.”
About The Client
The client is a B2B SaaS company providing technology that helps global organizations measure, manage, and improve sustainability performance. Its audience includes senior corporate leaders responsible for sustainability, ESG, and business strategy.
The Process
We built the LinkedIn content strategy around the topics most relevant to the company’s target audience, balancing industry education, company expertise, and timely sustainability conversations. Content was developed specifically for LinkedIn, with messaging designed to make complex subject matter useful and engaging for executive-level audiences.
Social Media Results
The LinkedIn strategy gave the company a consistent platform for reaching its highly specialized B2B audience and communicating its expertise beyond product-focused messaging. Content established an ongoing presence around sustainability, technology, and industry issues relevant to the executives the company wanted to reach.
Looking for a strong B2B presence on LinkedIn? Explore Yancey Red’s social media management and strategy services