Organic Social Media Marketing for Vermont Hospitality
Margaret Holland Inn
Organic Facebook, Instagram, and Google Business marketing for a historic Vermont inn, designed to build visibility with travelers, connect guests with local resources, and grow an engaged New England tourism audience.
Bringing Vermont Tourism Into the Social Media Story
All photos from Storyworkz in Montpelier, Vermont
Yancey Red managed organic social media marketing across Facebook, Instagram, and Google creating content that showcased the inn while connecting it to the larger Vermont travel experience. The strategy combined property content, local recommendations, seasonal travel inspiration, and guest-focused storytelling to give potential visitors more reasons to discover, follow, and remember the inn.
“Yancey Red has been invaluable in building my social media presence! Courtney crafts themed posts for each month that we review before pulling the trigger. She is collaborative, creative, and current. A true rock star, she listens to her clients and makes recommendations that make sense for each individual entrepreneur and their business!! I’m so thankful to have her as an extension of my business!”
About The Client
The Margaret Holland Inn is a historic bed and breakfast in Northfield, Vermont, serving travelers looking for an authentic New England experience. Its location gives guests access to Vermont’s year-round tourism, from outdoor recreation and fall foliage to local food, events, and small-town destinations.
The Process
The strategy combined organic Facebook and Instagram content with ongoing Google Business Profile management to strengthen the inn’s presence across social media and local search. Content connected the property to the larger Vermont tourism experience through seasonal travel, nearby attractions, local businesses, events, and reasons to visit throughout the year, while Google Business Profile updates kept the inn active and visible to travelers searching for accommodations in Vermont.
Social Media Results
The ongoing strategy created a consistent digital presence across Facebook, Instagram, and Google, giving travelers multiple ways to discover the inn and learn more about both the property and the surrounding destination. Social content also positioned the inn as a useful source of Vermont travel inspiration rather than relying solely on accommodation-focused promotion.
Looking to strengthen your hospitality brand online? Explore Yancey Red’s social media management services