Social Media Marketing for Midwifery Education
birthingway college of midwifery
Organic social media management and digital strategy for a midwifery college, combining HIPAA-conscious healthcare content with Facebook, Instagram, and Google Business Profile marketing to reach prospective students, engage the midwifery community, and support enrollment.
Connecting Midwifery Education With Future Students
Yancey Red managed an organic social media strategy designed to connect the college with prospective midwifery students while keeping its existing community engaged. Facebook, Instagram, and Google Business Profile content combined student recruitment, midwifery education, program information, community stories, and broader maternal health topics.
Because the organization operates within healthcare education, content was developed with HIPAA compliance and privacy considerations in mind, particularly when featuring students, clinical experiences, birth stories, images, and other potentially sensitive healthcare-related content.
“Yancey Red brought strategy and consistency to our social media while understanding the unique considerations of working in midwifery education. We strengthened engagement, reached prospective students, and used social media more effectively to support enrollment.”
About The Client
The client is a midwifery college educating future midwives through academic coursework and clinical training. Its social media audience includes prospective students, current students, graduates, practicing midwives, and others interested in midwifery education and maternal healthcare.
The Process
The strategy balanced student recruitment with content that remained valuable to the college’s broader midwifery community. Facebook and Instagram featured educational topics, program information, student and graduate stories, application and enrollment content, industry information, and community-focused posts, while Google Business Profile supported search visibility.
Healthcare privacy was incorporated into the content process, with particular attention to HIPAA considerations, permissions, clinical experiences, photography, birth-related content, and other situations where sensitive information could potentially appear online.
social media Results
The social media strategy produced measurable growth in both student enrollment and community engagement. Student enrollment increased by 56%, while social media engagement increased by 87%.
Beyond the metrics, the college developed a more consistent digital presence for reaching prospective students while continuing to serve its existing midwifery community with educational and relevant content. The strategy demonstrated how social media can support enrollment goals without turning every post into a recruitment message.
Looking to strengthen enrollment and engagement through social media? Explore Yancey Red’s social media management and strategy services for educational institutions.