Healthcare Social Media Marketing & Ghostwriting
Portland Natural Birth
More than two years of organic social media management, healthcare ghostwriting, blog content, and SEO for a Portland women’s health collective, using Facebook, Instagram, Pinterest, and educational content to strengthen its online presence and support organic business growth.
Building an Educational Presence for a Women’s Health Collective
Yancey Red managed Portland Natural Birth’s organic social media presence across Facebook, Instagram, and Pinterest for more than two years, combining social media strategy, visual content creation, publishing, and ongoing audience engagement.
The work extended into long-form content and search visibility. We ghostwrote educational blog articles, provided WordPress consultation, and incorporated SEO into the content strategy to help prospective clients discover information about pelvic floor therapy, placenta services, workshops, and women’s health topics through both search and social media.
Working closely with a multidisciplinary health collective also required understanding how patients and healthcare providers communicate online, allowing us to create educational content that was approachable while remaining appropriate for a healthcare setting.
“Yancey Red gave us a consistent, professional online presence while still making the content feel like us. ”
About The Client
Portland Natural Birth was a Portland, Oregon women’s health collective offering pelvic floor therapy, placenta services, educational workshops, and other resources for women. Its multidisciplinary approach created a need for digital content that could educate prospective clients while representing multiple healthcare services within one cohesive online presence.
The Process
Yancey Red developed an integrated content strategy connecting social media, long-form educational content, and organic search. We managed Facebook, Instagram, and Pinterest, including visual creation, publishing, and ongoing community engagement.
For more than two years, Yancey Red also ghostwrote blog content on behalf of the collective, translating the providers’ knowledge into approachable articles while incorporating SEO to improve organic discovery. WordPress consultation connected the blog strategy to the larger website presence.
The engagement required a deeper understanding of how patients, caregivers, and healthcare professionals interact online, allowing social media and search content to work together rather than operating as separate marketing channels.
Social Media Results
Over more than two years, Portland Natural Birth developed a consistent digital presence supported by social media, educational blog content, SEO, and ongoing audience engagement.
The integrated strategy gave the collective multiple ways to be discovered. Facebook and Instagram supported community connection and education, Pinterest extended the reach of visual and blog content, and search-optimized ghostwritten articles created longer-term opportunities for organic discovery.
Just as importantly, Yancey Red created a cohesive voice across multiple practitioners and services, making complex and personal women’s health topics more accessible to the audiences searching for them.
Need healthcare expertise translated into content people can actually find and understand? Talk to Yancey Red about social media management, ghostwriting, and SEO-driven content strategy.