Social Media Strategy & Training for a Vermont Business
Monkey Do
Social media strategy, platform optimization, and employee training for a Vermont family entertainment business, with a focus on Facebook, Instagram, and Google Business Profile to increase visibility, reviews, and audience growth.
Giving an Internal Team the Strategy to Take Social Media Further
Yancey Red provided social media consulting, strategy, and hands-on training to strengthen the company’s internal marketing efforts. The work included reviewing existing Facebook, Instagram, and Google Business Profile activity, identifying opportunities for improvement, and giving employees practical guidance they could use to create stronger content and manage the platforms more effectively.
“Yancey Red created an easy to follow and achievable strategy plan of action. Since working with Courtney our online media presence, our reviews, followers, and SEO numbers have all increased. The added visibility has added to our bottom line dollars.”
About The Client
A Vermont family entertainment business offering year-round activities for local families, groups, parties, and visitors. With multiple experiences to promote, social media plays an important role in keeping the business visible and giving customers reasons to return.
The Process
We focused on making social media manageable for the internal team, with practical recommendations they could continue using after the consulting engagement. Training covered content planning, stronger Facebook and Instagram practices, Google Business Profile optimization, audience engagement, and ways to generate more customer reviews while creating a more consistent digital presence.
Social Media Results
The training and strategy produced significant, measurable growth across the company’s digital presence. Social media engagement increased by more than 90%, follower growth exceeded 200%, and Google reviews increased by 100%.
Beyond the numbers, the internal team gained a repeatable approach to content, engagement, and platform management that allowed them to continue building on those results after the consulting engagement.
Want to give your team a stronger social media strategy and the skills to manage it? Explore Yancey Red’s social media consulting and training services.