Social Media Consulting to Full-Service Management
Goodman Construction
A multi-year social media partnership that began with strategy and employee training, then evolved into full-service management of Facebook, Instagram, and Google Business Profile for a Vermont construction company.
A Social Media Partnership That Evolved With the Business
Photography by Storyworkz in Montpelier, Vermont
Yancey Red initially provided social media strategy, consulting, and employee training so the company could manage its digital presence internally. As the company’s needs changed, the relationship evolved into full-service social media management, with Yancey Red taking responsibility for ongoing strategy, content creation, publishing, and management across Facebook, Instagram, and Google Business Profile.
“Working with Yancey Red created such a great experience for my business. Before our social media presence was subpar at best. We were all over the place and our efforts were not helping create a strong social media presence. When we decided to get to work with Yancey Red, it was clear their unique skill set was going to greatly help my company. Courtney took the time to understand my business, and what I wanted to accomplish, and came up with a plan on how to make it all happen.”
About The Client
Goodman Construction is a Vermont construction company serving residential and commercial customers with building, renovation, and property improvement services. Its work provides a steady stream of visual project content, but maintaining a consistent social presence alongside day-to-day operations became increasingly difficult.
The Process
The engagement began with a consulting model: developing strategy, identifying content opportunities, and training employees to manage social media internally. Over time, we adjusted the approach based on what the business actually needed, eventually transitioning responsibility to Yancey Red for full-service management.
Today, the strategy combines project photography, completed work, behind-the-scenes content, seasonal construction topics, company updates, and educational content across Facebook, Instagram, and Google Business Profile.
Social Media Results
Consistent social media management gave the company a steady, professional presence across Facebook, Instagram, and Google Business Profile while keeping its work visible to potential customers throughout Vermont. Over the course of the multi-year partnership, that consistency supported growing demand for the company’s services, contributing to a waitlist of prospective clients.
The evolution from consulting to full-service management also allowed the company’s team to focus on construction while maintaining the consistent marketing presence needed to stay visible during periods of high demand.
Looking for consistent social media without adding another responsibility to your internal team? Explore Yancey Red’s full-service social media management services.