Recruitment Marketing & B2B Social Media Management
my Staffing pro
Multi-year social media management for a Paychex recruitment software brand, combining LinkedIn, Facebook, and Twitter content with recruitment marketing, B2B audience development, and live remote conference coverage designed to drive attendees to the company’s booth and product demonstrations.
Reaching HR Professionals Through Recruitment Marketing
Yancey Red managed myStaffingPro’s organic social media across LinkedIn, Facebook, and Twitter as part of a multi-year engagement with Paychex.
The strategy worked from two directions: reaching HR professionals and other B2B decision-makers who could use the recruitment SaaS platform, while also creating educational content around hiring and social media recruitment campaigns.
We also provided live remote social media coverage during industry conferences, creating timely content designed to engage attendees, increase visibility during the events, and drive traffic to the myStaffingPro booth and scheduled product demonstrations.
“Courtney has so much knowledge, awareness and strategy when it comes to social media management! It’s been an easy and wonderful experience working with her, knowing that I can trust her to manage my content while maintaining my voice and message.”
About The Client
myStaffingPro was a recruitment technology company and Paychex brand providing applicant tracking and recruiting software to employers across the United States. The SaaS platform supported businesses throughout the hiring process, making HR professionals, recruiters, and other talent acquisition decision-makers a central audience for its marketing.
As part of the larger Paychex organization, myStaffingPro operated within a corporate marketing environment while serving a specialized HR technology market. That combination required social media content that could communicate the value of recruitment technology, establish credibility with HR professionals, and support the company’s presence at major industry conferences.
The Process
Yancey Red developed ongoing content for LinkedIn, Facebook, and Twitter in collaboration with the corporate marketing team. The strategy combined recruitment marketing with educational content designed specifically for HR professionals and business decision-makers.
Content addressed both sides of the conversation: demonstrating the value of recruitment technology while giving businesses practical ideas for using social media in their own hiring campaigns.
Industry conferences added another layer to the strategy. Yancey Red provided live remote posting during events, creating timely social content around conference activity and directing attendees toward the myStaffingPro booth and scheduled live demonstrations.
Social Media Results
Live event posting became one of the strongest parts of the myStaffingPro social media strategy. During industry conferences, Yancey Red created timely remote content that connected the brand to conversations happening at the event and encouraged attendees to visit the booth and attend scheduled live product demonstrations.
The multi-year strategy also increased engagement on LinkedIn, strengthening myStaffingPro’s connection with HR professionals and giving the brand a more active presence within the recruitment and talent acquisition industry.
Need social media support that can extend your marketing team during conferences and live events? Talk to Yancey Red about corporate social media management and live event coverage.