B2B Social Media Management for SaaS Companies
nettime solutions
Long-term B2B social media management for a Paychex SaaS brand, using LinkedIn, Facebook, and Twitter to build brand awareness, educate HR audiences, generate inbound interest, and support the sales pipeline.
Turning HR Expertise Into B2B Content
Yancey Red managed nettime solutions’ organic social media across LinkedIn, Facebook, and Twitter, building the company’s presence on all three platforms nearly from the ground up.
The strategy positioned the SaaS brand as an educational resource for HR professionals and business decision-makers. We turned white papers, industry reports, and company expertise into useful social content, while developing distinct content for each platform and its audience. Daily engagement supported the strategy, creating a consistent, active presence around the brand and its expertise.
“I could not be more impressed by Yancey Red. The support and information that they provided was instrumental in helping us develop a successful ongoing social media presence and I look forward to continuing to work with them in the future.”
About The Client
nettime solutions was a Paychex SaaS brand specializing in cloud-based time and attendance software for businesses. Its B2B audience included HR professionals and other business decision-makers responsible for managing employees, time tracking, and workforce operations.
The Process
Yancey Red developed an education-first content strategy across LinkedIn, Facebook, and Twitter, with content tailored to the audience and purpose of each platform.
We turned white papers, industry reports, and HR-focused resources into accessible social content that demonstrated expertise while creating pathways back to gated content. Daily engagement supported the publishing strategy, while ongoing content development established a consistent presence for a brand whose social channels were being built nearly from the ground up.
Rather than publishing identical content everywhere, we adapted topics and messaging by platform so nettime solutions could speak more directly to different segments of its B2B audience.
Social Media Results
Yancey Red built nettime solutions’ LinkedIn, Facebook, and Twitter presence nearly from the ground up, generating steady audience growth and engagement across all three platforms.
The content strategy also supported inbound lead growth and pipeline influence. By consistently promoting gated white papers and turning industry expertise into useful social content, nettime solutions saw a substantial increase in leads attributed to its white paper marketing.
Social media became more than a brand-awareness channel. Educational content gave prospects opportunities to engage with the company’s expertise before entering the sales process, building familiarity and trust while supporting movement through the B2B marketing funnel.
Looking for B2B social media that contributes to your ROI? Talk to Yancey Red about organic social media management designed to support inbound leads, pipeline activity, and the sales process.