Social Media & Email Marketing for Medical Aesthetics
Dr. Heather Friedman
A medical aesthetics practice in Portland, Oregon using organic social media, paid Meta advertising, Google Business Profile, and email marketing to consistently promote Botox, dermal fillers, chemical peels, skincare, and other aesthetic treatments.
Connecting Medical Aesthetics With the Right Audience
Yancey Red manages an integrated digital marketing strategy across Instagram, Facebook, Google Business Profile, email marketing, and paid Meta advertising. Content educates potential patients about Botox, dermal fillers, chemical peels, skincare, and other medical aesthetic treatments while maintaining a professional, approachable presence across channels.
This is our second engagement with this practice. After initially transitioning social media and newsletters in-house, the client returned to Yancey Red when maintaining consistent content alongside the demands of running the practice became difficult.
“My social media is now consistent, focused, and growing. Yancey Red is a reliable resource and guide when it comes to all things marketing. Working with Courtney means my marketing is on-target and my business is growing! I highly recommend Courtney and Yancey Red for all things digital marketing.”
About The Client
The client is a naturopathic-led medical aesthetics practice in Portland, Oregon, offering Botox, dermal fillers, chemical peels, medical-grade skincare, and other aesthetic treatments. The practice focuses on personalized treatment plans and natural-looking results.
The strategy combines educational organic content with paid Meta advertising, email marketing, and Google Business Profile management. Instagram and Facebook content explains treatments, answers common questions, highlights services, and keeps the practice visible between appointments, while paid campaigns support priority treatments and promotions.
Email marketing provides another consistent touchpoint with existing and prospective patients, and Google Business Profile content supports local visibility for people searching for medical aesthetics, Botox, fillers, chemical peels, and related services in Portland.
Social Media Results
The renewed engagement restored consistency across the practice’s digital marketing, giving Botox, dermal fillers, chemical peels, skincare, and other aesthetic services an ongoing presence across Instagram, Facebook, Google, and email. Organic content and paid Meta advertising work together to support awareness, education, engagement, and treatment promotion.
The second engagement also demonstrates an important result that isn't captured in platform analytics: after taking social media and email marketing in-house, the practice chose to return to Yancey Red for consistent, ongoing management.
Since re-engaging Yancey Red, the practice has consistently remained booked two months in advance. The consistent digital presence supports an already strong practice by keeping services visible, educating prospective patients, and maintaining regular communication across social media, email, and Google.
Looking for consistent marketing for your aesthetics practice? Explore Yancey Red’s social media management and digital marketing services