FinTech Social Media Marketing
Agent IQ
LinkedIn, Twitter, and Google My Business paid ads and organic social media management for Agent IQ, a San Francisco-based SaaS firm serving community banks and credit unions throughout the United States.
Building B2B brand awareness through informative and slightly edgy paid ads, LinkedIn posts, tweets, and Google.
Agent IQ’s LinkedIn organic marketing depends heavily on employee involvement to amplify AIQ’s posts and participate in FinTech and banking groups. LinkedIn paid ads are focused on lead generation that point to webinars and white papers.
Twitter marketing is directed at banking decision-makers and prospective and current clients.
Google posts, photo uploads, and profile optimizations speak directly to national SEO.
“Yancey Red is amazing to work with and produces solid results for us. Courtney is very organized and proactive in her approach, which is massively helpful for the small marketing team that we have. I appreciate the research that she does to make our social presence more timely and engaging. ”
About The Client
Agent IQ provides digital engagement technology that improves communication between financial institutions like community banks and credit unions and their customers, leading to happier, more loyal, and more profitable relationships.
The Process
As Agent IQ built its online identity, LinkedIn was the focus of its social media marketing efforts, with occasional tweets and no Google Business Profile management.
Managed organic posting began in February 2022 for LinkedIn and Twitter, with Google posts following one month later. Along with posting 3-4 times per week on LinkedIn and Twitter, ethical audience building on both platforms was the priority so they can grow their target B2B audience and engagement.
LinkedIn paid ads focused on lead generation are in process.
Social Media Results
Yancey Red created and implemented a social media marketing strategy for each platform that quickly saw desired results.
LinkedIn, after less than 3 months, saw a 54% increase in engagement and a steady gain of new followers within the banking industry.
Curated tweets and engagement with the financial industry resulted in an increase in mentions, follows, and profile visits.
With AIQ’s new Google Business Profile in place and fully optimized, SEO, clicks to website, and map directions are increasing every week.
Contact us today to find out what social media marketing can do for your business.