Tabletop Gaming Social Media Marketing & Event Marketing
japanime games
Full-service social media marketing for an international tabletop gaming company, combining Facebook, Instagram, Twitter, and Pinterest management with live event social media, international gaming convention coverage, Kickstarter campaigns, holiday and major sales marketing, product pre-orders, gaming reviews, contests, email marketing, and paid social advertising.
Taking Tabletop Gaming Marketing From Product Launches to International Events
Yancey Red managed Japanime Games’ organic and paid social media marketing across Facebook, Instagram, Twitter, and Pinterest, creating an always-active digital presence for a tabletop gaming company with an international audience.
The work covered nearly every major moment on the gaming marketing calendar. We developed organic and paid campaigns for holiday and high-volume sales periods, new tabletop game releases, pre-orders, product reviews, online contests, and Kickstarter campaigns. Monthly email newsletters extended those promotions beyond social media.
International gaming events were another major part of the strategy. Yancey Red provided live event social media coverage, posting in real time around conventions, product demonstrations, announcements, and other event activity to connect Japanime Games with tabletop gaming fans beyond the convention floor.
We also supported the company behind the scenes by evaluating CRM options and eventually developing recruitment marketing to find a full-time marketing manager, creating a smooth transition from outsourced social media management to an internal marketing team.
“Yancey Red brought a level of creativity we needed in a very competitive gaming market. She consistently found fresh ways to promote our games, events, Kickstarter campaigns, and sales without making our feeds feel repetitive or overly promotional. She understood our audience, our sense of humor, and how to keep the brand interesting in a space where everyone is competing for the same gamers’ attention.”
About The Client
Japanime Games is a tabletop gaming publisher and distributor serving an international community of board game, card game, and anime-inspired gaming fans. With new releases, pre-orders, Kickstarter campaigns, conventions, and major retail periods all competing for attention, the brand needed a steady stream of creative content that could keep an enthusiastic gaming audience engaged year-round.
The Process
Yancey Red built a multi-platform tabletop gaming marketing strategy across Facebook, Instagram, Twitter, and Pinterest, balancing everyday community engagement with larger product and sales campaigns.
The content calendar shifted with the gaming industry. New releases and pre-orders required product marketing, Kickstarter campaigns needed sustained promotion, and holiday and other major sales periods called for targeted organic and paid social media campaigns. Contests, gaming reviews, humor, and community-focused content kept the feeds active between promotional pushes.
International gaming conventions and events added a real-time component. Yancey Red managed live event social media remotely, creating timely posts around convention activity, product demonstrations, announcements, and audience engagement so fans could participate even when they were not physically at the event.
We also edited monthly email newsletters and supported the company’s longer-term marketing infrastructure, including CRM evaluation and recruitment marketing when Japanime Games was ready to hire a full-time marketing manager and bring the work in-house.
Social Media Results
From 2018 through early 2019, Yancey Red gave Japanime Games a consistent, creative marketing presence across multiple social platforms while supporting the moments that mattered most to a tabletop gaming company: product launches, pre-orders, Kickstarter campaigns, international gaming events, and major sales periods.
Live event social media extended international convention activity beyond the show floor, while organic and paid campaigns kept products visible during holiday and other high-volume sales periods. Contests, reviews, humor, and community content maintained engagement between launches and promotions, helping the brand compete for attention in a crowded gaming market.
The engagement ultimately transitioned successfully in-house. Yancey Red supported recruitment marketing to hire a full-time marketing manager, allowing Japanime Games to continue building on the social media strategy and audience developed during our work together.
Looking for a social media agency that understands tabletop games, product launches, gaming conventions, Kickstarter marketing, and the creativity it takes to stand out in the gaming industry? Talk to Yancey Red about gaming social media marketing and event support.