Google & Facebook Ads for Private School Enrollment
Sussex School
Paid Google and Facebook advertising for a private school in Montana, using targeted campaigns to reach prospective families, increase awareness, and support student enrollment.
Turning Search and Social Into Student Enrollment Opportunities
Yancey Red developed and managed paid advertising campaigns across Google and Facebook to reach prospective families and support enrollment for a private school in Missoula, Montana. Campaigns combined search intent with targeted social advertising, giving the school visibility both when families were actively researching educational options and while they were spending time on social media.
Campaign strategy included audience targeting, ad creative and copy, budget management, ongoing optimization, and performance monitoring to keep enrollment objectives at the center of the advertising.
“Yancey Red created Google and Facebook ads that resulted in tracked clicks to our website and confirmed phone calls to our office. We received weekly metric reports and, when it was time for us to take over the ads, Courtney provided employee training and ongoing consultation services. Courtney is amazing to work with, runs a tight ship, and really knows what she’s doing.”
About The Client
The client is a private school in Montana serving families looking for an alternative educational experience. Student enrollment is central to the school’s long-term growth, making it important to reach prospective families at the right point in their school search.
The Process
The paid strategy used Google and Facebook to reach families at different stages of the enrollment journey. Google Ads captured active searches for private schools and alternative education, while Facebook campaigns introduced the school to targeted prospective families.
The strategy also responded to the rise of “Zoom towns,” targeting families considering moves away from major West Coast cities and toward places offering more space and a different lifestyle. Campaigns focused on hubs including Los Angeles, Portland, and Seattle, positioning the Montana school in front of families exploring relocation while remote work made living outside major metropolitan areas more feasible.
Social Media Results
The campaigns expanded the school’s enrollment marketing beyond its immediate Montana market, reaching prospective families in major West Coast cities at a time when remote work was changing where families could choose to live. The school saw a 40% increase in inquiries from families outside Montana, particularly from California, Washington, and Oregon.
Combining Google search intent with Facebook audience targeting allowed the school to connect with both families actively researching schools and those earlier in the relocation process. The strategy also gave the school flexibility to adjust geography, audiences, messaging, and budgets as enrollment priorities changed.
Looking to reach more prospective students and families? Explore Yancey Red’s paid social media and digital advertising services.