Nonprofit Social Media Management, Training, & Consulting
Rotary District 7850
More than four years of social media management, training, and consulting for a large regional nonprofit with 40 individual clubs and more than 40 Facebook and Instagram accounts across Vermont, New Hampshire, and Quebec.
From Full-Service Management to a Sustainable Volunteer-Led Social Media Program
For four plus years, Yancey Red’s role evolved alongside the organization’s social media needs. We began with full social media management, then developed and trained a network of volunteers to take on day-to-day content, ultimately transitioning into an ongoing consulting, training, and troubleshooting role.
The work also included bringing individual Facebook and Instagram accounts under one Meta Business Manager structure, resolving complex account and Page issues across the region, and supporting more than 40 social accounts with practical training, systems, and ongoing guidance.
“Our large non-profit organization spans two states and one Canadian province. We retained Yancey Red to devise and assist us with a comprehensive region-wide social media campaign. Courtney has excelled at organizing and lending structure to our social media. She’s provided training to many of our members and has driven our social media visibility and effectiveness forward. Courtney has been the key to our progress in this arena.”
About The Client
Rotary District 7850 is a large regional nonprofit district supporting more than 40 individual clubs across Vermont, New Hampshire, and Quebec. With social media managed by volunteers at the local level, the organization needed a structure that could support dozens of Facebook and Instagram accounts while accommodating different levels of experience, access, and technical knowledge.
The Process
The multi-year plan was intentionally designed to reduce reliance on outside day-to-day management over time. Yancey Red first managed the organization’s social media directly, then recruited, supported, and trained a volunteer social media cadre before transitioning into a consultant role focused on strategy, training, governance, and problem-solving.
Along the way, we worked to bring individual Facebook Pages and Instagram accounts under a centralized Meta Business Manager structure, conducted numerous volunteer trainings, and handled significant Meta troubleshooting across the region, including Page access, account ownership, permissions, and other technical issues that can become particularly complicated in volunteer-led organizations.
Social Media Results
Over four years, the engagement evolved from outsourced social media management into a sustainable, volunteer-led model supported by training, centralized account management, and ongoing consulting. More than 40 Facebook and Instagram accounts across the region received strategic, technical, or training support.
During the engagement, key social media metrics increased by more than 100%, including engagement and audience growth, while overall use of social media expanded significantly across the organization. Just as importantly, more volunteers became active participants in managing social media at the local level, giving individual clubs greater capacity to communicate with their communities.
The long-term result went beyond stronger analytics. The organization developed an internal network of trained volunteers, improved oversight of dozens of social accounts, and established a system for ongoing training, Meta troubleshooting, and strategic support.
Need a social media structure that can work across chapters, locations, or volunteer teams? Explore Yancey Red’s nonprofit social media management and consulting services