Social Media Marketing for a Vermont Food Brand
La Panciata
Full-service organic social media management across Facebook, Instagram, and Google Business Profile for a second-generation Vermont bakery, reaching both consumers and wholesale customers throughout New England.
Keeping a Vermont Food Brand Fresh on Social Media
Photos by Storyworkz in Montpelier, Vermont
Yancey Red manages the bakery’s organic presence across Facebook, Instagram, and Google Business Profile, creating ongoing content for both retail customers and wholesale audiences. The strategy keeps an established Vermont brand visible year-round through product storytelling, seasonal content, recipes and serving ideas, behind-the-scenes moments, hiring, local connections, and New England-focused content.
“Working with Yancey Red has been nothing short of amazing. Courtney’s inquisitive nature and knowledge in the social media industry, has allowed her to dig deep into our brand, making connections with customers that we have not been able to in the past. She shows the world our day-to-day production environment, is proactive, and well planned. That being said she has also been able respond quickly to market opportunities that we send her way.”
About The Client
The client is a Vermont bakery producing artisan breads, rolls, and English muffins for retail and wholesale customers throughout New England. Its audience ranges from people buying bread for their families to restaurants, retailers, and other businesses serving its products.
The Process
The content strategy balances consumer-facing storytelling with wholesale marketing, giving the brand something relevant to say throughout the year. Facebook and Instagram content highlights products, meals, seasonal moments, Vermont life, and the people behind the bakery, while Google Business Profile content supports local visibility and search. Wholesale-focused content speaks directly to restaurants, retailers, and other food businesses across New England.
Social Media Results
The ongoing strategy has increased engagement while keeping the bakery visible to both consumer and wholesale audiences throughout New England. Regional food influencer collaborations have introduced the products to new audiences through authentic, locally relevant content, while social media has also become an effective channel for hiring and recruitment.
Consistent Facebook, Instagram, and Google Business Profile content supports year-round brand awareness, product discovery, wholesale visibility, and recruiting, giving the bakery a social presence that serves multiple parts of the business.
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