Spa & Wellness Social Media Marketing
xenana spa
Full-service digital marketing for Xenana Spa, a longtime Portland spa transitioning to new ownership, combining rebranding, social media management, email marketing, blogs, paid advertising, recruitment marketing, customer research, and inclusive wellness content to strengthen community connection and increase sales.
Reintroducing a Portland Spa to Its Community
Yancey Red supported Xenana Spa through a change in ownership and a broader brand transition, helping shape the story behind its new logo, website, print materials, and digital presence.
Our work expanded into ongoing social media management, monthly email newsletters, blog writing, visual content creation, paid advertising, recruitment marketing, and customer surveys. Community feedback helped inform the evolving brand while social content gave Xenana a place to communicate its inclusive approach to wellness.
Content covered traditional spa services alongside topics including trans skincare, pregnancy and postpartum support, creating a social presence that reflected both Xenana’s services and the Portland community it served.
“Working with Yancey Red is easy, fun, and always a high ROI. The social media agency is great at communication, planning, and staying on track.”
About The Client
Xenana Spa was a longtime Portland, Oregon spa and wellness business entering a new chapter under new ownership. Already established in the community, the business needed to modernize its brand without losing the relationships and reputation it had built over the years.
The new direction centered on creating an inclusive, community-focused spa experience while strengthening internal culture and introducing both existing and prospective clients to the evolving brand.
The Process
Yancey Red approached the transition as more than a visual rebrand. We gathered feedback from the Portland community through surveys and used those insights alongside input from Xenana staff to shape the brand narrative, marketing, and social media strategy.
Ongoing marketing connected social media, monthly email newsletters, SEO-conscious blog content, paid campaigns, recruitment marketing, and original visuals. Content promoted spa services while also creating space for education around trans skincare, pregnancy and postpartum support, and other wellness topics relevant to Xenana’s community.
Working collaboratively with staff kept the marketing grounded in what was actually happening inside the spa, while giving Xenana a consistent voice across its growing digital presence.
Social Media Results
Xenana Spa’s marketing evolved alongside the business, creating a more cohesive presence across social media, email, blog content, paid advertising, and its broader brand.
Community-focused content gave Xenana a way to promote services while also addressing topics that mattered to its Portland audience, including trans skincare and pregnancy and postpartum support. Recruitment marketing supported the internal side of the business, while customer surveys gave the new ownership team direct feedback to inform its evolving direction.
Working closely with Xenana staff, Yancey Red continued to develop campaigns and content that increased sales while maintaining the inclusive, community-centered identity behind the rebrand.
Looking for marketing that can support a business through new ownership, a rebrand, or a major transition? Talk to Yancey Red about social media, content marketing, and brand strategy built around where your business is going next.