North American Social Media Marketing for the Maple Industry (Copy)
Leader Evaporator
Long-term social media management, content marketing, and local SEO for a Portland, Oregon raw pet food retailer, using Instagram, Google search visibility, educational content, email marketing, and website copy to turn online discovery into new customers.
Turning Search and Social Into a Customer Pipeline
Yancey Red developed and managed a long-term digital marketing strategy for Moe’s Meats and Bones, combining local SEO, Instagram and Facebook management, email marketing, website copy, blog content, ecommerce product descriptions, paid social campaigns, and photography coordination.
Content balanced education with the quirky personality of the brand, giving pet owners useful information about raw feeding while keeping Moe’s memorable and recognizable online. SEO was integrated throughout the strategy, from website and product copy to Google visibility and social content, with Instagram and Google search becoming the primary ways new customers discovered the business.
“Yancey Red knows how to make our quirky corner of the pet food world stand out. Our social media, emails, website content, and Google presence all work together, and new customers consistently tell us they found us through Google or Instagram. I don’t have to babysit the marketing. And that’s pretty damn valuable.”
About The Client
Moe’s Meats and Bones is a Portland, Oregon raw pet food retailer specializing in raw meat, bones, treats, supplements, and other products for dogs and cats. The independent business has built its brand around knowledgeable customer service, raw feeding education, and a personality that is distinctly Moe’s.
The Process
Yancey Red developed a long-term digital marketing strategy designed to make Moe’s easy to find and impossible to confuse with a generic pet food retailer. The work connects Instagram and Facebook management with local SEO, website copy, ecommerce product descriptions, email newsletters, blog content, paid campaigns, and professional photography.
SEO and social discovery are central to the strategy. Website and product copy are written with search visibility in mind, while Instagram combines education, products, customer content, and Moe’s distinctive brand voice. Google search and Instagram now serve as the primary discovery channels for new customers.
The strategy has evolved alongside the business, allowing Yancey Red to continually adjust content, search optimization, and messaging while maintaining the personality that has made Moe’s recognizable to its Portland pet community.
Social Media Results
Moe’s long-term digital strategy has made Google search and Instagram the primary ways new customers discover the business. All new customers now come through Google searches or Instagram, connecting Yancey Red’s local SEO and social media work directly to customer acquisition.
The strategy has also created a consistent path from discovery to purchase. Search-optimized website content makes Moe’s easier to find when pet owners are actively looking for raw pet food, while Instagram builds familiarity, answers questions, and keeps the business visible within Portland’s pet community.
Years of consistent content have also created a substantial library of educational material, product information, photography, and brand storytelling that continues to support organic search visibility and social discovery.
Want Google and social media to become customer acquisition channels for your business? Talk to Yancey Red about combining local SEO, social media management, and content marketing into one strategy.